There are 42 Companies in Poland
that provide Brand strategy Services!

Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Some aspects like state budget compensation, the specialist available or the rapid development of the market are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been short lately – economic stability. That is the main reason why companies started to be interested in the Polish market.

According to salary explorer, the average salary of a Polish web developer is around $1520/mo. On the other hand, the hourly rate of a Polish web developer is estimated to be around $7,20, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why work with a Polish IT company

Out of many reasons why Polish companies are worth working with, two of them are considered the most important. 

First of all the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP or Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What you should be aware of when working with Polish-based IT companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving for local companies not too much space where they could afford to provide higher quality IT services. 

Are Polish IT Companies reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many as possible companies to find the one that suits you, just like in the case of any other country. 

How Polish IT infrastructure relates to the neighboring countries

With abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Reported to Ukraine, Poland has way more market opportunities and geographical advantage, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it will be able to keep the workforce inside its borders. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also, one of the most skilled ones. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.