There are 10 Companies in Bulgaria
that provide Brand strategy Services!

Bulgaria has been long recognized for having a strong tech industry and during the past few years has become one of the top software development hubs. Its geographical proximity to Western Europe and cultural similarities with US and Western European countries, the availability of technically diverse highly-skilled and multi-lingual talent, the affordable labor cost, and favorable taxation are among the main advantages of the country.

With heavy traditions in IT and mathematics that could be traced back to the communist times, Bulgarians have the strong technical knowledge and are one of the best performing developers worldwide as stated in HakerRank’s research. They rank 12th in the overall chart and occupy top positions in major technologies such as Java (#2) and Python (#3).

Why you should work with a Bulgarian IT company?

Among the multi-national organizations that have already discovered the advantages of the country and built their operational and development centers in Bulgaria are companies like HP, SAP, Microsoft, VMware, and others. Currently, the IT sector in Bulgaria consists of more than 65,000 full-time employees (excluding freelancing professionals) according to the National Social Security Institute (NSSI).

Another reason for choosing a Bulgarian IT company compared to other countries in Europe is because of one of the best price/quality ratios on the market. Bulgaria is known for its competitive labor costs compared to other EU countries, which translates into more affordable rates for IT services such as software development. The local IT companies have access to a talented pool of professionals with strong technical skills, problem-solving abilities, and proficiency in English. Also, they have a reputation for being adaptable and versatile, allowing them to work effectively on a wide range of projects and technologies.

As a result of the well-functioning education system and the rising popularity of privet educational organizations, this number is continuously increasing, making Bulgaria’s system very well suited to match the IT business needs.

At the same time, what makes Bulgaria attractive from an ICT perspective are the skilled workforce, EU membership, competitive labor costs, low corporate taxes, and a growing startup ecosystem.

What to pay attention to when working with a Bulgarian IT company?

Even though Bulgaria has a developing IT infrastructure, there are several indicators that make potential clients give second thoughts when working with Bulgarian IT companies. Among them are high piracy rates, lack of cybersecurity infrastructure, and lower-than-average service quality compared to Western-European countries. 

At the same time, the other two main topics you should be aware of are talent retention and choosing the right vendor.

Talent retention can be a challenge for the Bulgarian IT industry, with skilled professionals sometimes attracted to opportunities in other European countries. To mitigate this risk, ensure that the local IT company you work with has a strong team and a track record of maintaining a stable workforce. There are many local IT companies offering their services. It is crucial to perform thorough research and due diligence when selecting a vendor, considering factors such as experience, expertise, client testimonials, and portfolio of work.

How reliable are Bulgarian IT companies

The country has built a reputation as an attractive IT destination for developing software, establishing near-shore centers, and outsourcing business processes. With its strategic location and the steady growth of its economic and demographic indicators, the country has turned into a preferred development destination.

How Bulgarian IT industry relates to the neighboring countries

Having Romania and Greece as the main regional competitors, Bulgaria’s IT industry is positioned somewhere in between of those two countries in international rankings. While Romania probably has more capacities in developing web and software solutions for the foreign market due to a long-term investment in IT education and different business model, Bulgaria ranks better than Greece in some IT branches, such as BPO and Java programming. 

Also, the IT industry in Bulgaria has experienced significant growth over the past decade. An interesting fact is that the industry has exceeded the Country’s GDP Levels from 25 years ago. Compared to neighboring countries such as Romania, Serbia, and North Macedonia, the Bulgarian IT industry performs competitively. Bulgaria's competitive labor costs, skilled workforce, and supportive business environment make it an attractive alternative for clients and investors seeking opportunities in the region.

The Bulgarian Business Environment from an ICT Perspective

Deyan Denchev, the founder of Bulgarian Lexis Solutions appreciates the national business environment as being dynamic and rapidly growing especially since the country joined the European Union in 2007. On this basis, Bulgaria is becoming a regional hub for technology startups and outsourcing services. The local ICT industry is driven by a strong pool of software developers, engineers, and digital professionals, and the country is home to a growing number of technology parks and incubators that nurture startups and innovative companies.

At the same time, the business climate for opening a new IT company as a local entrepreneur in Bulgaria is generally favorable. There are multiple local investment companies like LaunchHub, Eleven, and Sofia Angels Ventures you can easily reach directly or through the local accelerating programs and network events.

SAP, SiteGround & Others Dominate the Bulgarian ICT Stage

At the same time, there are several prominent IT companies operating in Bulgaria, both local and international, that have made a significant impact on the country's IT landscape like:

- Telerik (Acquired by Progress in 2014) - a leading provider of application development tools and services for web, mobile, and desktop platforms -

- VMWare - a global leader in virtualization and cloud infrastructure solutions - SAP - a market leader in enterprise application software

- SiteGround - a leading web-hosting company with a headquarter in Bulgaria

The Bulgarian Government Programs Supporting the ICT Development

Governmental institutions in Bulgaria encourage the development of the IT sector through a variety of policies, initiatives, and support measures like investment in infrastructure - The Bulgarian government invests in digital infrastructure development to improve internet connectivity and create a more conducive environment for IT businesses. This includes initiatives to expand broadband access, enhance data center capacities, and promote the development of smart city solutions.

Also, the creation of Tech Park Sofia and INSAIT - Institute for Computer Science, Artificial Intelligence, and Technology are two great examples of governmental support of the IT sector. Another way of encouraging the IT sector is through access to EU funds and the creation of a more business-friendly regulatory environment for IT companies.

Sofia & Plovdiv - The Leading Tech Bulgarian Urbs

The two best cities in Bulgaria for establishing an IT business are Sofia and Plovdiv. Both cities have unique advantages that make them attractive locations for IT companies and entrepreneurs. As the capital and largest city of Bulgaria, Sofia is the country's primary economic and business hub. It offers several advantages for IT businesses like a skilled workforce, startup ecosystem, international presence, and connectivity. Plovdiv, the second-largest city in Bulgaria, is also emerging as an attractive destination for IT businesses due to: - Educational institutions like Plovdiv University and the Technical University, - Technology parks like Plovdiv Tech Park - Lower operating costs - Compared to Sofia, Plovdiv generally offers lower costs for office spaces and living expenses 

The Bulgarian IT Talent Pool - Skilled and Attractive

According to Deyan Dunchev, the local talent pool in Bulgaria is characterized by well-educated and highly skilled individuals, particularly in the fields of computer science, engineering, and information technology. Bulgarian universities and educational institutions offer strong programs in STEM (Science, Technology, Engineering, and Mathematics) disciplines, which contribute to the development of a qualified workforce in the IT sector. The IT industry is seen as an attractive career choice for many young professionals due to the high demand, competitive salaries, career growth, and global and entrepreneurship opportunities.

 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.