There are 2 Companies in Moldova
that provide Brand strategy Services!

Moldova is a small country located in the Eastern European region, with a population estimated around 2,9 million people. Now, that we made this clear, it’s time to talk about it’s IT industry and tech development the country reached by 2020. 

According to the latest statistics that date from 2019, the country has tripled its income from IT services and products in the period 2015-2019. So, from ~1 million Euros in 2015, the income of local IT companies has increased up to ~3 million Euros in 2019. How is this possible, you would ask. There are countries with way more developed IT industry and a larger population that register fewer numbers. 

It’s simple. The number of IT companies located in Moldova has increased as well, and now, in 2020, such a small country has 2300 IT companies that mostly export their services and digital products in central and western Europe. The relatively cheap workforce which is at the same time average qualified with linguistic skills is probably the most attractive and demanded in Europe. Speaking of languages, almost every youngster aged between 18-35 knows at least two languages: Romanian and Russian. In addition, English is extremely popular and well assimilated by the local population. 

But of course, there are more reasons why you should work with a Moldovan IT company. 

Why you should work with a Moldovan IT company

The positive evolution of the Moldovan IT industry has also increased the visibility of local companies that create and develop digital products both for internal and external markets. Initially focused on outsourcing, Moldova has grown its startup base with multiple accelerator programs, and incubators that are focused on the digital. 

Now, you can meet Moldovan IT companies, and digital agencies all over the world, especially in western Europe, where some of them reached the top niche. 

The transformation from agriculture to digital in Moldova is visible, and many young professionals are opting for a career in the digital network. In this way, companies here have plentiful resources for creating and developing more and more IT companies. 

Another reason for working with Moldovan IT companies is the cheap prices for the quality of their digital services. The yearly average wage of a web developer in Moldova is estimated to be $14,800 

What to be aware of when working with a Moldovan IT company

Professional services, low prices, and a large talent pool - all these combined make Moldova probably one of the best places to work with an IT company or a web agency in Europe. But, of course, there is more to it. 

Moldova’s IT industry is still in a development phase that requires resources and attention. While the European IT market is overwhelmed with companies - it seems there is not much room left after all, and many companies are not so well-known or don’t have enough visibility. 

In addition to that, a potential client should as well pay attention to a company’s portfolio, experience, number of employees, and hourly rate - just like in any other country, there are companies that perform outstanding and charge respectively, but as well companies that just have started their road and are probable inappropriate for big projects. 

How reliable are Moldovan IT companies

In terms of reliability, Moldovan IT companies are generally fair, or at least reviews from real clients say so. However, project delivery delays are expectable. In contrast with professional services, it should not be a problem though, since the extra time a client has to wait is worth it. Not to mention that in western Europe and the US, web agencies and software companies also take their time in most cases to deliver a digital service or product. 

How does the Moldovan IT industry relate to the neighboring countries?

With Ukraine and Romania as neighboring countries, Moldova is already out of the competition in terms of IT infrastructure. However, the field of Information and Communication doesn’t know physical boundaries and local software companies don’t seem to have problems with finding new partnerships and contracts. 

The government supporting policies is also a helping hand for the industry’s development - there are two IT parks already, that charge 0% VAT for employees and only 7% for companies. This stimulates companies and professionals to choose a career in IT and develop the industry. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.