There are 11 Companies in Estonia
that provide Brand strategy Services!

In the past 10 years, Estonia developed its IT industry and infrastructure. Projects like e-Estonia, e-residency, and VR Estonia among others, transformed the country into a fully digitalized hub in the Baltic region. 

The IT sector itself plays an important role in the Estonian economy, registering a 3,68 bn Euros turnover in 2020. Also, ~6.0% of the entire Estonian workforce is enrolled in the IT industry, for those 4800+ digital companies that export their services in 130 countries. 

Why working with Estonian IT companies

Essential e-solutions in Estonia that enable the digital society to function smoothly were all built by local Estonian companies. This enhances the reliability of Estonian IT companies not only locally but also worldwide - about this we will relate a bit later. 

The already built digital system in Estonia, already tells a lot about Estonian IT companies that perform excellently, and are becoming more and more attractive not only for companies but also for skilled professionals that are enjoying preferential conditions. 

So, after all, why you should work with Estonian IT companies?! 

• Skilled workers - that provide high-level digital services

• Open market - that facilitate and ease the access to IT resources and companies services

• Low taxes - compared with other European countries, Estonia helps local IT and tech companies generate sales, by cutting taxes - which can reflect a lower price/project for the end customer

• Healthy business environment  - a well-established communication between businesses is assured 

What you should pay attention to when working with Estonian IT companies

However, working with Estonian IT companies can be also tricky. Even though the post soviet reminiscences are not visible, you still can hit Russian Estonians that are providing the same IT services, but on a relatively lower quality, and in a very specific manner. Roughly, some of the companies are only benefiting from the developed IT environment in Estonia, but don’t follow the same guidelines as the wide majority of companies do. 

Another challenge is the limited human resources that Estonian companies can have. The country’s population is just above 3 million people and 6% of it is simply not enough to cover all market demands, so possibly it would be difficult to find an available IT company based in Estonia to take a big project or so. 

How developed is Estonian IT Infrastructure

Estonia ranks among the top European countries with the highest IT infrastructure. As mentioned previously, its digital transformation made the country one of the regional leaders in innovation. But even so, the country is still not done yet with developing its IT capabilities. 

How does the Estonian IT industry perform compared to the neighboring countries?

In the Baltics, Estonia is a detached leader in IT. Latvia and Lithuania are behind simply because they focused on developing other sectors. But the Estonian performance is also motivated by people’s attachment to digital technologies.  The continuously growing number of digital agencies confirms once again that Estonia ranks better than neighboring countries. 

But speaking about Estonia as an extension to Europe’s northern region, the country is in tight competition with Sweden and Finland, which also find themselves somewhere in the first half of the European IT community. 

Compared with those two countries, Estonian companies will rather provide lower prices for their IT and digital services and products, but at the same time, Estonia has way more limited resources than Sweden or Finland. 

All in all, Estonia is a great country to consider for digital projects, and local companies' rich experience with digital transformation can make a difference for their projects.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.