There are 6 Companies in Finland
that provide Brand strategy Services!

Finland’s IT sector is one of the most advanced in Europe and the second-largest IT hub in North-Europe. The country has been through a strong digitalization process in the early 2000’ and skilled specialists are more and more attracted to discover the digital and tech possibilities the country has to offer. 

Among other things, Finland ranked 1st globally in the happiness index 4 years in a row, which gives another reason for skilled IT specialists to enter the local market, and the native Finnish professionals to remain and continue to develop the country IT and the entire business ecosystem. 

Finland’s contribution to the world digitalization is huge - they brought the SMS, 5G, and Linux OS. This highlights, even more, the capabilities of Finnish tech workers in the field. 

Why working with Finnish IT companies

Finnish IT companies made their way through the European IT market in 2008-2010 but at that time the market only started to grow and didn’t provide enough possibilities to Finnish companies in getting a world-name. However, in 2015’ IT companies from Finland managed to break the market with improved UI/UX solutions, high performance in software and web development, and also numerous startup incubators that relaunched the country’s IT sector and made it one of the most famous in the world. 

From Finnish IT companies and digital agencies, you can expect everything between excellent and outstanding services. The 3400+ IT companies provide high-quality services for the local market via public-private partnerships, and for the international market via BPO, and direct services due to the open European Market. 

Most Finnish IT companies are SME’s which are supported and facilitated by the government and local policies. In Finland, companies usually join IT parks and tech communities that help businesses find and benefit from local digital services. 

What you should be aware of when working with Finnish IT companies

According to Glassdoor, the average salary in the Finnish IT sector is 3.055 Euro, which also makes it higher than the average salary and as well hourly rate. In these regards, you may want to pay attention to prices before working with a digital agency from Finland. 

Everything else from project management and dev skills should not be a reason for concern since Finnish skilled workers are enough, and everywhere in the local companies. 

Are Finnish companies reliable?

The most known thing about Finnish IT companies is high-quality services and products. This is why reliability is not a question for local digital agencies and companies from Finland. Also, due to market stability and reliability, foreign investors and IT companies are choosing Finland as their next location for new offices. 

How does the Finnish IT sector relate to the neighboring countries?

Across Europe, there are traditional IT sectors and more innovative ones. Finland focuses more on innovation and tries to bring digitalization in new sectors of the economy. There are eight pillars of Finnish digital economy, and all of them connect each part of the economy and society to the web: 

• Digital Trust

• AI

• Intelligent Connectivity

• New Space Economy

• Smart Mobility

• Data Centers

• Retail Tech and Ecommerce

• Financial Technology. 

Some of these pillars are present in the traditional IT sectors such as FinTech, E-commerce, and Data Centers. The neighboring Sweden for example focuses more on e-commerce and FinTech but lacks other digital directions that Finland has. 

The latest Finnish sector that goes through digital transformation is the medical one. Finnish digital agencies and IT companies focus now on providing a comfortable place for doctors and patients using digital technologies. This comfort touches aspects like interior design, acoustic, access to information, entertainment and expands up to neural networks and involving AI in the surgery processes.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.