There are 20 Companies in France
that provide Brand strategy Services!

France’s information technology services market is expected to grow from over $41 billion in 2016 to over $44 billion in 2020.

France's IT services market is the sixth-largest in the world. It currently occupies around 4.4% of the global IT services market. The market value of IT services accounts for around 32% of the overall IT market in the IT services market grew at a CAGR of around 1.1% in the historic period and is expected to grow at a CAGR of around 1.5% in the forecast period.

Why should you work with a French IT company?

France’s biggest advantage in the region is the growing number of young professionals that are enrolled in the IT industry. In Western Europe, France has the lowest outsourcing rate and is relying on its own professionals mainly to provide the entire range of IT services. Along with the increasing number of human resources, the French IT infrastructure is among the leading in Europe and having these factors combined, France makes the third-largest IT sector in Europe with a share of 16% in 2019. 

What to be aware of when working with French IT companies

Good IT infrastructure, well-developed business culture and skilled professionals - France has it all to continue its IT growth in the following years. So, what’s the missing puzzle that makes France the third largest IT market in Europe and not the first?! 

Basically, the cultural differences and especially linguistic rigidity make French companies less attractive. In this way, the IT industry continues to rely on Francophone and French-speaking countries, but with good progress made especially by young companies and IT startups that started to stress more on development and growth and less on cultural aspects. 

How reliable are French IT companies

The strong business culture and tradition along with local specialties made French companies some of the most trustworthy in Europe, and as well in the world. Looking back at the European IT market share, France has an incontestable reputation and it attracts all types of businesses for having IT services done there, by local professionals. 

How French IT industry relates to the neighboring countries

With Germany and the UK in the leading positions, France’s IT industry continues to grow and possibly make a good challenge for the UK IT industry. After Brexit, a consistent number of IT companies flee from the UK and relocated to Germany, Ireland, and France, giving to the last chance to take second place in the European IT market share. In the long run, France’s IT industry has two big competitors - the UK and Spain which share the neighboring position in the European IT ranking. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.