There are 13 Companies in Salt Lake City
that provide Pay Per Click Services!

Salt Lake City is known more for being the home of the Mormon church and Brigham Young University, rather than for a great tech hub, but this doesn’t mean it’s not like this.  Back in 2018, Utah, and SLC as the main city was the second-fastest-growing places in the US for tech working places. The rate shows growth of 4,9%  according to a study released by the Kem C. Gardner Policy Institute.

According to the same study, 1 out of 7 workers are involved in the tech field, higher than the national level. Also, above the national average are the salaries in the tech industry in SLC - $106,000/year. Considering that it’s situated in the heart of the US, it would have been expected lower wages, compared with coastline cities, which are more recognized as being developed in the tech field. 

Around 18% of SLC domestic product, or $29,7 bn, comes from the tech industry, and $2,5 bn, comes from taxes of the same industry.  The job opportunities ratio city to country reveals that 80% of all tech jobs in Utah are available in Salt Lake City, but it is to believe that Saint George will be considered as a focus area in the future for a better industry distribution within the state. 

The difficulties come from the talent pool. Even if all local tech graduates come to Salt Lake City for a job in IT, it is still not enough to cover the entire market demand for skilled workers. Eventually, companies consider moving from SLC to other cities where they can meet more workforce. 

Nonetheless, SLC has a big chance to grow in the tech industry, and become one of the nation’s biggest IT centers. With a good IT infrastructure and a well-developed business system, local companies provide services on a probably equal rank with the ones from other locations. 

As of August 2023, there are more than 105 IT companies from Salt Lake City registered on TechBehemoths

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.