There are 2 Companies in Nicaragua
that provide Pay Per Click Services!

In the last decade, Nicaragua has managed to improve its educational, social, and infrastructural systems despite the regional context - the LatAm has become one of the least stable regions for investors. Also, even with small steps, the Nicaraguan economy registers positive growth, 0.6% per year, which gives a ray of hope to already existing foreign investors in the country. 

All these factors, helped the local IT industry to overcome challenges and difficulties that the entire region confronts, and thus, placing Nicaragua as the top digital services provider in the region. 

According to Payscale, the average salary in the IT system in Nicaragua reaches 24K USD/year, even if the country, like many others in the region transformed into a BPO center for North American companies, especially from the US and Canada. 

Investors have access to cheap skilled professionals, cheap real-estate, and also to fiscal facilities established by the government to stimulate the IT industry’s growth. 

Why you should work with Nicaraguaian IT companies

Human resources - plenty, educational level - relatively high compared to the region, IT infrastructure - decent, but could be better. These are the key factors that attract both companies and clients to the Nicaragua tech market. 

Yes, probably it’s not the brightest choice, but for North American companies and investors, Nicaragua can be considered a gold mine. 

For a long time, Nicaragua has been a BPO center, locals also started to develop their own businesses in the IT sector, benefiting from not already skilled, but now even experienced workforce that is able to handle almost all types of digital projects. Even if we are not talking about a startup boom, the already existing IT companies from Nicaragua can compete with North-American companies at certain levels and services. 

What you should pay attention to when working with IT companies based in Nicaragua

One thing that Nicaragua misses is the business culture, and along with it - low project management and communication skills that are vital to attracting clients. This is rather a challenge than a missed opportunity, but by the time this challenge will be overpassed, Nicaraguan companies will lose their competitiveness.

Are Nicaraguaian Companies reliable?

In terms of reliability, Nicaragua has an important advantage. Professionals that worked for international companies in the BPO are now working for their own companies. The rich experience and connections gained previously, help Nicaragua companies find clients and partners for their digital projects. 

How does the Nicaraguan tech industry relate to the neighboring countries?

With Colombia and Peru as neighbors, the Nicaraguaian IT industry is in full development. But even so, it will take some time to get ahead of them.  According to the Global Innovation Index 2020, Nicaragua is in the 99th position out of 130 countries, while Colombia is in the 68th position and Peru at 76. 

Nonetheless, in the digital era, overnight transformation is real and, if implemented correctly, the reforms in the IT industry can make Nicaragua one of the most developed countries in LatAm

IT Industry in Nicaragua in 2022

2022 might be tense for the IT industry in Nicaragua as the Meta company accuses the country of hosting troll farms. As a direct consequence, more than 1000 accounts have been shut down on Instagram and Facebook. So even if the Nicaraguan authorities will run reforms in the IT sector, it could already be compromised in the long run if the accusations prove to be true. That's one reason why Nicaragua may not benefit from foreign investments and even lose the existing ones in 2022

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.