There are 2 Companies in Guatemala
that provide Pay Per Click Services!

Guatemala is the home of over 7 million people and no access to oceans or seas. Not that this counts so much for the IT, but still it could attract at least visitors. By far, the country’s main industries do not include tech or IT, but, this doesn’t mean that the other industries are not using technology or software to ease the burden of processing goods.

Guatemala is mostly an agricultural country, with a long tradition of soybeans cultivation - now the 2nd largest exporter in the world of the same soybeans. However, Agrotech is what makes other industries closer to the digital revolution, the countries around have already approached and adopted. 

So, if there is not much to talk about IT, why you should work with Guatemalan IT companies?

Why Working with Guatemalan IT companies

First, the not-many IT companies and software agencies that exist in Guatemala, are mostly focused on BPO. With the government that struggles to support the digitalization of other industries, these companies, and especially the experience of the workforce are extremely valuable for the country. 

The tax rates for all companies have been for a long time now only at 10%. This means that the low prices the IT companies ask for can be even lower due to this reason. Of course, in the neighborhood, you can see already a lot of digital parks and communities where the IT sector is spared from paying taxes, but for the country’s economy - 10% is good enough. 

What you should be aware of when working with Guatemalan IT companies

With all the advantages and disadvantages, even if you choose to work with Guatemalan IT companies, there are several things you should consider. 

First of all, it’s about language barriers. You may meet many tech workers, skilled professionals, project managers working for local companies that may have several issues with talking in other languages than Spanish. In other words, English may be a challenging option for communication. 

Time differences - Consider the time zones you and the partner IT company are located in. It may be challenging as well to sync the work process and establish effective cooperation, while both of you are in different parts of the globe. 

Professionalism - like in any other country, there are companies that perform well, better, and the best. You can meet all of them in Guatemala. However, finding the best one requires paying attention to several key points such as experience, number of employees, portfolio, hourly rates, and several others. 

How reliable are Guatemalan IT companies

In terms of reliability, Guatemala doesn’t rank in any way. It may vary from company to company and project to project since there is no standard for the country’s profile. We suggest studying each company individually and check the reviews for detailed information about this one. 

How does the Guatemalan IT industry relate to the neighboring countries?

Bolivia, Brazil, and Argentina have some of the most developed IT industries in LatAm. This means that the entire region can and could impact Guatemala’s IT infrastructure and local companies’ performance overall.  However, Guatemala never focused too much on developing the IT industry and remains to be an Agricultural country. In the long-term perspective, Guatemala could reach a certain level of development that would attract the client’s attention to the country from another point of view. But so far, the country’s IT industry serves as a BPO, and in the near future is much likely to remain in this position.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.