There are 10 Companies in Costa Rica
that provide Pay Per Click Services!

Costa Rica is home to almost five million people and an active workforce that puts a great deal of emphasis on education. With the lofty goal of becoming a completely bilingual nation in the next decade, Costa Rica is encouraging students to pursue careers in the technology sector – and the results so far are impressive.

Costa Rica’s technology exports are high and hundreds of technology companies have set up offices in the country. In fact, 29 of the Fortune 100 companies have operations in Costa Rica, including Amazon, Intel, Dole, P&G, Hewlett Packard Enterprise, IBM, and many more

Why working with Costa Rican IT companies

According to the Global Entrepreneurship and Development Institute, Costa Rica ranks sixth in Latin America for entrepreneurial activity. Costa Rica is home to a highly-educated workforce and attractive incentives for investors.

For these reasons, businesses across a variety of technological sectors, including manufacturing, microchips, life sciences, software, and fintech, are flourishing in Costa Rica.

What to pay attention to when working with Costa Rican IT companies

On the other hand, there are also challenges when working with Costa Rican IT companies and web agencies. Based on a 2018 report of Canadian Trade Commission, there are two important issues that make it somewhat difficult working with and in the Costa Rican IT sector: 

• Doing business with Costa Rican government companies tends to be slow and bureaucratic due to excessive procedures and slow decision-making.

• The agreement for the promotion and protection of investments of Chinese companies in Costa Rica signed in 2016 could affect the investments of companies from other countries. This is supported by a Free trade agreement.

How reliable are Costa Rican IT companies and web agencies

Due to highly skilled professionals, Costa Rican IT companies and web agencies are considered an attractive opportunity for potential foreign clients in Latin America, compared to other countries in the region. 

Additionally, IT companies from Costa Rica benefit from a well-developed infrastructure and provide solutions based on the latest technologies, such as AI and Data Analytics.

How does the Costa Rican IT infrastructure relate to the neighboring countries

Compared to the neighboring countries, Costa Rica’s IT infrastructure and industry feel much solid but at the same time bureaucratic and less accessible for the international market. For a country with less than 5 million people and 600+ IT companies activating in the sector, the industry scores a much lower growth rate per year than its capacities and the reason may be the systematic changes in government policies towards the ICT sector and preferential foreign agreements with other countries also related to the ICT sector. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.