There are 5 Companies in Nicaragua
that provide Digital Strategy Services!

In the last decade, Nicaragua has managed to improve its educational, social, and infrastructural systems despite the regional context - the LatAm has become one of the least stable regions for investors. Also, even with small steps, the Nicaraguan economy registers positive growth, 0.6% per year, which gives a ray of hope to already existing foreign investors in the country. 

All these factors, helped the local IT industry to overcome challenges and difficulties that the entire region confronts, and thus, placing Nicaragua as the top digital services provider in the region. 

According to Payscale, the average salary in the IT system in Nicaragua reaches 24K USD/year, even if the country, like many others in the region transformed into a BPO center for North American companies, especially from the US and Canada. 

Investors have access to cheap skilled professionals, cheap real-estate, and also to fiscal facilities established by the government to stimulate the IT industry’s growth. 

Why you should work with Nicaraguaian IT companies

Human resources - plenty, educational level - relatively high compared to the region, IT infrastructure - decent, but could be better. These are the key factors that attract both companies and clients to the Nicaragua tech market. 

Yes, probably it’s not the brightest choice, but for North American companies and investors, Nicaragua can be considered a gold mine. 

For a long time, Nicaragua has been a BPO center, locals also started to develop their own businesses in the IT sector, benefiting from not already skilled, but now even experienced workforce that is able to handle almost all types of digital projects. Even if we are not talking about a startup boom, the already existing IT companies from Nicaragua can compete with North-American companies at certain levels and services. 

What you should pay attention to when working with IT companies based in Nicaragua

One thing that Nicaragua misses is the business culture, and along with it - low project management and communication skills that are vital to attracting clients. This is rather a challenge than a missed opportunity, but by the time this challenge will be overpassed, Nicaraguan companies will lose their competitiveness.

Are Nicaraguaian Companies reliable?

In terms of reliability, Nicaragua has an important advantage. Professionals that worked for international companies in the BPO are now working for their own companies. The rich experience and connections gained previously, help Nicaragua companies find clients and partners for their digital projects. 

How does the Nicaraguan tech industry relate to the neighboring countries?

With Colombia and Peru as neighbors, the Nicaraguaian IT industry is in full development. But even so, it will take some time to get ahead of them.  According to the Global Innovation Index 2020, Nicaragua is in the 99th position out of 130 countries, while Colombia is in the 68th position and Peru at 76. 

Nonetheless, in the digital era, overnight transformation is real and, if implemented correctly, the reforms in the IT industry can make Nicaragua one of the most developed countries in LatAm

IT Industry in Nicaragua in 2022

2022 might be tense for the IT industry in Nicaragua as the Meta company accuses the country of hosting troll farms. As a direct consequence, more than 1000 accounts have been shut down on Instagram and Facebook. So even if the Nicaraguan authorities will run reforms in the IT sector, it could already be compromised in the long run if the accusations prove to be true. That's one reason why Nicaragua may not benefit from foreign investments and even lose the existing ones in 2022

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.