There are 4 Companies in Guatemala
that provide Digital Strategy Services!

Guatemala is the home of over 7 million people and no access to oceans or seas. Not that this counts so much for the IT, but still it could attract at least visitors. By far, the country’s main industries do not include tech or IT, but, this doesn’t mean that the other industries are not using technology or software to ease the burden of processing goods.

Guatemala is mostly an agricultural country, with a long tradition of soybeans cultivation - now the 2nd largest exporter in the world of the same soybeans. However, Agrotech is what makes other industries closer to the digital revolution, the countries around have already approached and adopted. 

So, if there is not much to talk about IT, why you should work with Guatemalan IT companies?

Why Working with Guatemalan IT companies

First, the not-many IT companies and software agencies that exist in Guatemala, are mostly focused on BPO. With the government that struggles to support the digitalization of other industries, these companies, and especially the experience of the workforce are extremely valuable for the country. 

The tax rates for all companies have been for a long time now only at 10%. This means that the low prices the IT companies ask for can be even lower due to this reason. Of course, in the neighborhood, you can see already a lot of digital parks and communities where the IT sector is spared from paying taxes, but for the country’s economy - 10% is good enough. 

What you should be aware of when working with Guatemalan IT companies

With all the advantages and disadvantages, even if you choose to work with Guatemalan IT companies, there are several things you should consider. 

First of all, it’s about language barriers. You may meet many tech workers, skilled professionals, project managers working for local companies that may have several issues with talking in other languages than Spanish. In other words, English may be a challenging option for communication. 

Time differences - Consider the time zones you and the partner IT company are located in. It may be challenging as well to sync the work process and establish effective cooperation, while both of you are in different parts of the globe. 

Professionalism - like in any other country, there are companies that perform well, better, and the best. You can meet all of them in Guatemala. However, finding the best one requires paying attention to several key points such as experience, number of employees, portfolio, hourly rates, and several others. 

How reliable are Guatemalan IT companies

In terms of reliability, Guatemala doesn’t rank in any way. It may vary from company to company and project to project since there is no standard for the country’s profile. We suggest studying each company individually and check the reviews for detailed information about this one. 

How does the Guatemalan IT industry relate to the neighboring countries?

Bolivia, Brazil, and Argentina have some of the most developed IT industries in LatAm. This means that the entire region can and could impact Guatemala’s IT infrastructure and local companies’ performance overall.  However, Guatemala never focused too much on developing the IT industry and remains to be an Agricultural country. In the long-term perspective, Guatemala could reach a certain level of development that would attract the client’s attention to the country from another point of view. But so far, the country’s IT industry serves as a BPO, and in the near future is much likely to remain in this position.

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.