There are 37 Companies in Washington
that provide Pay Per Click Services!

Washington DC is one of the fastest-growing IT centers in the US, and also among the most popular locations for Tech and IT companies. According to a Cushman and Wakefield study, DC is the #3 largest tech hub in the US, and the most inclusive one based on the same study, making it the #1 city in the US for women enrolled in the tech industry. 

 PwC/NVCA MoneyTree 2017 report, reveals that only in 2016 tech companies based in DC received $2.6bn from funding, which one more time confirms the leading status of Washington DC in the tech industry. 

IT companies consider Washington DC attractive due to several factors, among them, being the emerging technology, access to the talent pool, active customer base, opportunities for venture capital, a well-developed culture of entrepreneurship, and several more that are related to the ones mentioned previously. 

DC has a top-tier, diverse tech workforce and a steady pipeline of new tech talent from local universities and coding programs, which is great for both IT companies and their potential customers. Skilled professionals ensure a good reputation for companies they work for, and as well, great web and software products and services for their clients. 

As for potential clients, it is good to know that DC-based IT companies are closely connected to federal institutions that place requests for all types of tech services and products, from apps and software up to web design, development, and event marketing, local companies perform all these at a high level and are considered trustworthy, reliable and not so costly as the ones based in Silicon Valley, for example. All these, combined with good business culture, facilitate the activity of a healthy tech environment able to absorb and handle all type of tech tasks

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.