There are 1 Companies in Ukraine
that provide Native Advertising Services!

IT is the most advanced and popular field in Ukraine. The Ukrainian IT industry is expected to reach $3.74 billion in value by 2025, according to Statista. The local software development community is expected to reach 300,000 professionals in 2025 to 450,000 by the end of the year. 

Ukraine ranks 4th in the world by the number of tech workers after the United States, India, and Russia. Moreover, its IT workforce is expected to surpass the 450,000 mark by the end of 2025. The current hourly rate for a software engineer in Ukraine is $10-$120, which is budget-friendly and doesn’t compromise the quality. This country is a perfect choice for new R&D facilities, outsourcing software development, or hiring talented tech professionals. Top tech companies in Ukraine include GlobalLogic, EPAM & EPAM Digital, Luxoft, and others that work on developing the country’s tech ecosystem. 

Why Should You Work With Ukrainian IT Companies?

The Ukrainian tech industry has benefited from a close cultural fit with European and Western markets as well as a central time zone. This means that the cultural fit comes from both a shared European history as well as working regularly with international businesses. Since 2013, an agreement between the European Union and Ukraine has also made it easier for Ukrainians to travel throughout Schengen to build business relationships.

Additionally, the considerably lower prices compared to other European countries made Ukraine a good destination for sourcing out talent and workforce with relatively competitive skills and education. Hiring tech experts from this country brings the possibility for businesses to optimize their software development efforts, save costs, and resources.

What to Be Aware of When Working With Ukrainian IT Companies

Due to the cheap prices Ukrainian tech companies offer, the market perception tends to take professionals and companies based in Ukraine as an outsourcing destination or a budget project alternative to other similar European opportunities. Additionally, cybersecurity, piracy, and tech skills raise questions about hiring or not a Ukrainian web agency for web projects.

How Reliable Are Ukrainian Companies

Having the association agreement with the EU, Ukrainian companies starting in 2013 entered a new phase of cooperation and received more access to the European market, business culture, and IT environment and infrastructure. It is considered now, in 2025, more reliable than it was before, and visible progress was registered; but with the regional background, it is still far behind its neighbors in terms of competitiveness and skills.

Ukraine in the Eastern European IT scene

Eastern Europe emerged as a vibrant tech hub that provides talented tech experts at competitive rates. Ukraine is an important tech hub in Eastern Europe, alongside other countries like the Czech Republic, Bulgaria, Moldova, Romania, Slovakia, and Hungary. It is characterized by high literacy and multilingual abilities, a rich talent pool, a focus on STEM education, and original ideas and perspectives. Developers in Ukraine have different hourly rates, based on their experience and the industry they work in: Software (<$26), Cybersecurity ($21.42-$28.98), and AI & ML ($21.75-$29.43). Ukraine’s tech sector is still growing and provides multiple benefits for people who look to hire a developer from this country.

How the Ukrainian IT Industry Relates to the Neighboring Countries

With three large competitors as neighbors, Ukraine, with an IT industry equal to $3.74 billion, has been struggling to become the largest tech hub in the region. Compared to Russia, with its IT industry worth $8.06 billion, Ukraine enjoys a similar IT infrastructure but has more opportunities due to its access to the EU market. Poland, with its IT industry market equal to $11.28 billion, on the other hand, has a considerable advantage due to advanced facilities and market investments, which make it more attractive than Ukraine. Also, Romania’s IT industry, which is worth $1.36 billion, is a strong competitor in the region that claims leading positions in software development and IT infrastructure development. 

Because of the present conflict in the country, the IT industry is affected, and its progress faces some challenges. Overall, Ukraine has a strong position in the region and in Europe, with a massive IT presence that allows companies based there to attract more customers from different segments. However, the trends show that market preferences move to another price segment than the one Ukrainian companies are.

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.