There are 1 Companies in France
that provide Native Advertising Services!

France’s information technology services market is expected to grow from over $41 billion in 2016 to over $44 billion in 2020.

France's IT services market is the sixth-largest in the world. It currently occupies around 4.4% of the global IT services market. The market value of IT services accounts for around 32% of the overall IT market in the IT services market grew at a CAGR of around 1.1% in the historic period and is expected to grow at a CAGR of around 1.5% in the forecast period.

Why should you work with a French IT company?

France’s biggest advantage in the region is the growing number of young professionals that are enrolled in the IT industry. In Western Europe, France has the lowest outsourcing rate and is relying on its own professionals mainly to provide the entire range of IT services. Along with the increasing number of human resources, the French IT infrastructure is among the leading in Europe and having these factors combined, France makes the third-largest IT sector in Europe with a share of 16% in 2019. 

What to be aware of when working with French IT companies

Good IT infrastructure, well-developed business culture and skilled professionals - France has it all to continue its IT growth in the following years. So, what’s the missing puzzle that makes France the third largest IT market in Europe and not the first?! 

Basically, the cultural differences and especially linguistic rigidity make French companies less attractive. In this way, the IT industry continues to rely on Francophone and French-speaking countries, but with good progress made especially by young companies and IT startups that started to stress more on development and growth and less on cultural aspects. 

How reliable are French IT companies

The strong business culture and tradition along with local specialties made French companies some of the most trustworthy in Europe, and as well in the world. Looking back at the European IT market share, France has an incontestable reputation and it attracts all types of businesses for having IT services done there, by local professionals. 

How French IT industry relates to the neighboring countries

With Germany and the UK in the leading positions, France’s IT industry continues to grow and possibly make a good challenge for the UK IT industry. After Brexit, a consistent number of IT companies flee from the UK and relocated to Germany, Ireland, and France, giving to the last chance to take second place in the European IT market share. In the long run, France’s IT industry has two big competitors - the UK and Spain which share the neighboring position in the European IT ranking. 

Native Advertising

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

What is Native Advertising, and What Are Its Benefits for Your Project?

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.