There are 2 Companies in Romania
that provide Native Advertising Services!

Romania’s IT sector has seen continuous growth over the past years and is known for its broad technical expertise, flexibility, and excellent language skills. The IT services market in Romania is expected to reach $1.36 billion in revenue in 2025, according to Statista. The IT Outsourcing field is expected to dominate, with an estimated market volume of $507.19 million in the same year. It is expected that this market will experience an annual growth rate of 4.88% (CAGR 2025-2030), resulting in a market volume of $1.73 billion by 2030. 

The talent pool in Romania is expanding with over 200,000 IT specialists and approximately 10,000 tech graduates annually, making it the fourth largest pool in Europe. Bucharest, Cluj-Napoca, and Iasi are not only tech hubs, but also cities with the best tech and engineering universities, such as the Politehnica University of Bucharest. Companies like Google and Microsoft opened their offices in these cities, further enhancing innovations. 

Why Should You Work With a Romanian IT Company?

Romania is one of the emerging leaders in the IT sector. The costs to hire an IT professional from this country are lower than in Western Europe, with an average annual salary of approximately $20,000. Other benefits also include a strong educational system, lower costs of living, and a good healthcare system. 

The tech sector in Romania has a high level of digitalization, opportunities to work on international projects, and access to multiple training and development programs. Working with companies or developers from Romania could bring you multiple benefits that include:

• Highly skilled tech personnel
• Competitive costs
• Cultural diversity
• The EU’s strong legal and data protection infrastructure
• Growing innovation ecosystem
• Well-developed IT framework
• R&D centers of global tech firms 

Additionally, Bucharest could become a new Cloud Engineering hub in the AI economy. The city’s tech environment is estimated at $3.25 billion, backed by ten accelerators and over $463-470 million in revenue since 2015. This city also has about 22,000 Developers and Software Engineers. The total of IT professionals is 21% women, which is higher than the 16% European average. Another promising tech hubs are Cluj-Napoca and Iasi, which have large talent pools and educated young people attracting foreign investments. 

What You Should Be Aware of When Working With Romania-based Tech Companies?

When you consider hiring an IT professional, a web agency, or a Developer team based in Romania, it is important to consider the following criteria that could complicate this process. Besides these challenges, the country’s tech environment has more advantages than weaknesses, including the ease of doing business and cooperation with local programmers. The challenges of working with a Romania-based tech firm are the following:

• Despite the impressive number of tech graduates, it is still lower than the European average.
• Bureaucratic complexities 
• Different soft skills compared to Western companies
• Unplanned costs may appear
• The country needs more funds for development

Additional important considerations include understanding Romanian legal frameworks such as the employment agreement, working hours, and minimum wage. Work permits and visas are another criterion to look after, as Romania is a member of the European Union.

Are Romanian IT Companies Reliable?

Romanian IT firms have a reputation as trusted service providers due to the solid tech expertise of local teams. CEE professionals have experience in custom software development and can find solutions to every specific technical problem. 

The country scored 30th position in the AT Kearney list of the most prominent outsourcing destinations in 2023. Romania was also placed in the first place among the mature outsourcing markets by the Business Service Leaders and KPMG.

Another reason why Romanian-based companies are reliable is their skills in diverse tech fields, including cloud architecture, AI, DevOps, UI/UX, QA automations, network security, blockchain, and IoT. Choosing to work with Romanian-based developers can be fruitful for your project due to the many benefits it can bring and the influence they have on the company’s success. 

How is Romania’s IT industry related to Neighboring Countries? 

Romania is one of the top outsourcing destinations in Eastern Europe and is a neighbor to other emerging IT ecosystems from Moldova and Bulgaria. These countries have approximately the same costs to hire Developers in Software, Cybersecurity, AI & ML, ranging from <$26 - $35. The three of them have strong tech education and large talent pools with skilled professionals. 

Moldova’s contribution to GDP had a record growth in the IT services exports, surpassing not only Romania but also Ukraine, Estonia, and Latvia, showing growth of its tech sector.  Bulgaria is considered a rival to Romania thanks to its high number of ICT professionals and lower costs in specific segments. 

Romania, Bulgaria, and Moldova are among the best outsourcing destinations for IT services from Eastern Europe and can work to bring innovations to your company. 

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.