There are 14 Companies in Latvia
that provide Email Marketing Services!

With a population of almost 2 million, Latvia has been qualified as a high-income country by the World Bank. It had come a long way since the year 1991, far from the shadow of the Soviet Union, to create a place for itself in global affairs – economic, political, cultural, or academic. 

Many people identify Latvia as a country with one of the fastest internet speeds in the world, more than the United Kingdom or France, even! However, the high-tech atmosphere in Latvia is much broader and exciting than that. In a short period of time, Latvia has managed to build a ground for the development of ecosystems that support the growth of high-tech and deep-tech industries and infrastructures.

Why You Should Work With Latvian IT Companies

Like the country itself, Latvian IT companies are in a continuous transformation and develop their capabilities at high speed. Organizing fairs and events, working with international companies, and exporting their services to almost all European countries, Latvian IT companies managed to increase their competitiveness and number of clients by more than 70% in 2019, compared to the previous year. In 2025, the rate of competitiveness continues to grow, with a predicted IT services market to be $292.33 million by 2025.

The Central Statistical Bureau suggests that in 2024, the worth of Latvia’s exports is 18.68 billion euros. According to another statistic, the Global Innovation Index 2024, Latvia ranks at 42 in the world. Just to mention, in 2015, the same index placed Latvia in the 81st position. 

What to Be Aware of When Working With Latvian IT Companies

There are not too many things that are challenging for Latvian IT companies, and probably, like in all three Baltic countries, Latvia faces the same problem - limited human resources. Out of 2 million people in Latvia, 4.5% are enrolled in the IT industry. And even if the country tries to stimulate the numbers to grow, everything moves a bit slowly, like in Estonia, for example.  

Are Latvian Companies Reliable?

The Latvian business traditions find their roots back in the former Soviet Union, and while it bordered the Nordic countries, the Latvian society followed practices and business culture from both sides. Now, Latvian companies, including those in the IT industry, enjoy a high level of reliability and trust, including but not limited to on-time delivered projects, well-executed digital services, good project management, and, why not, linguistic capabilities of the locals. 

How Does Latvia Perform Compared to Its Neighboring Countries In Terms of IT?

Together with Estonia and Lithuania, Latvia is a part of the Baltic IT hub - probably one of the most progressive in Europe. The well-developed IT infrastructure is interconnected with the other two countries, and many companies provide services in the entire Baltic region.  It is something specific for the region, where three countries collaborate tightly based on the understanding that together they are stronger. 

Taking Latvia apart from those two countries, we could say that its IT industry does not differ from its neighboring countries, and probably is at a slightly lower level than Estonia’s tech scene, since the last one has been through many digital transformations lately.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.