There are 41 Companies in Ireland
that provide Email Marketing Services!

Ireland has an international reputation as a center of excellence in IT. Both multinationals and home-grown talent contribute to making technology one of the fastest-growing industries in the country.

This makes Ireland the second-largest exporter of computer and IT services in the world, with over 97% of domestic products sold in international markets. The sector accounts for over €50 billion of exports from Ireland each year. Additionally, its IT Services market is worth $4.43 billion in 2025.

900 software firms across Ireland employ more than 24,000 people in the IT sector.

Eight of the top 10 global IT companies have established a significant presence here. Giants established in Ireland include Intel, HP, IBM, Microsoft, Apple, Google, Facebook, LinkedIn, Amazon, Airbnb, PayPal, eBay, and Twitter.

At the same time, Ireland has the largest concentration of Top 10 tech companies outside the US. It can be considered the European capital of ICT. All of the top Cloud providers have data centers in Dublin, making it the most data-centric capital outside the U.S.

Why Should You Work With Irish IT Companies?

A well-developed IT infrastructure in Ireland is a key factor for Irish web and software companies’ success in the international market. This, combined with balanced government policies and an advanced business culture, made Irish IT companies reliable and granted multiple investments and clients. 

After Brexit, even more companies relocated to Ireland seeking a “digital shelter” that would help them to benefit from EU fiscal facilities and accessibility to the European market. In this way, many International IT companies that were established in the UK can now be found in Ireland. 

Technology Ireland 2022-2026 is a plan that has goals to make this country a leader in technology globally by attracting talent, conducting market analysis, industry engagement, and implementing educational initiatives. It serves as a roadmap that helps Ireland to maintain its top positions in the tech industry and create many possibilities for future tech innovations. 

Also, the IDA has incredible support for international companies coming to Ireland. The favorable corporate Tax regime of 12.5% has led to all the major players having a significant presence in Ireland.

What to Pay Attention to When Working With Irish IT Companies

Since all advantages come with challenges, Ireland is not an exception. The increasing number of IT companies in Ireland can rapidly bring market saturation and even a deficit in the workforce. The presence of tech giants in the local IT market has been seen from the start as a danger to the pure-Irish business tradition, but on the other hand, this brings 9-figure digits to the budget each year from taxes only. 

The challenge for Irish IT companies and web agencies, but also for their clients, results in the need to source out talent from other countries that do not always provide the same quality services and do not benefit from a similar tech education and experience as Irish professionals do. 

How Reliable Are Irish IT Companies

Ireland has over 14,000 startups, and 8 of them became unicorns, alongside a full-scale startup environment that can help find partners and clients. This country also has a rich talent pool of software developers and skilled tech experts with an easy hiring system.

The Irish IT companies enjoy a solid reputation on the international web and software market and a high level of trust from foreign companies. Due to the presence of tech giants in the local market and a traditional business culture, Irish companies have made a name and become competitive on the global IT market. 

How Does the Irish IT Industry Relate to the Neighboring Countries?

The Irish IT sector has performed strongly compared to neighboring countries. Ireland has positioned itself as a leading destination for technology companies and has experienced significant growth in its IT sector over the years.

Compared to neighboring countries like the United Kingdom, France, and Germany, Ireland has been successful in attracting multinational tech companies, including major players such as Google, Facebook, and Microsoft, to establish their European headquarters or regional offices in the country. Dublin, in particular, has emerged as a prominent tech hub and has been dubbed the “Silicon Docks” due to the concentration of tech companies in the area.

Ireland's favorable business environment, low corporate tax rate, skilled workforce, and supportive government policies have contributed to its success in the IT sector. The country has invested in education and training programs to develop a highly skilled workforce in areas such as software development, data analytics, and cybersecurity.

Furthermore, Ireland's membership in the European Union provides access to a vast market and facilitates trade and collaboration with neighboring countries. The country's strong connections with the United States, particularly in the field of technology, have also been beneficial for its IT sector.

While other neighboring countries also have well-developed IT sectors, Ireland's focus on creating a favorable business environment, fostering innovation, and attracting international investment has helped it perform well in comparison. However, it is important to note that each country has its unique strengths and specialities in the IT sector, and competition and collaboration between these countries contribute to the overall growth and advancement of the industry in the region.

Dublin and Cork - The Best Places for IT in Ireland

According to Peter Lawless from 3R SEO Consultants Dublin, the best places for doing IT in Ireland are Dublin due to its booming Fibre infrastructure for Data centers and development, and Cork as the site of Apple manufacturing. 

Dublin and Cork are ideal locations for IT businesses in Ireland due to their robust technological infrastructure, skilled workforce, established IT ecosystems, favorable business environment, market access, and high quality of life. These cities offer reliable internet connectivity, a talented pool of IT professionals, a thriving tech community, government support, access to global markets, and a great living environment. Dublin, as the capital, serves as a global tech hub, while Cork provides proximity to European markets and is growing as a tech and innovation center. Together, these factors create a conducive environment for IT companies to thrive in these cities.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.