There are 9 Companies in Moldova
that provide Email Marketing Services!

Moldova is a small country located in the Eastern European region, with a population estimated at around 2,9 million people. Now that we have made this clear, it’s time to talk about its IT industry and tech development the country has reached by 2025. 

According to the latest statistics, which date from 2023, the country has an income worth $1.154 billion from IT services and products. According to Statista, the IT Outsourcing market is expected to reach $37.8 million in 2025 with a CAGR 2025-2030 of 9.35%. How is this possible, you would ask. There are countries with way more developed IT industry and a larger population that register fewer numbers. 

It’s simple. The number of IT companies located in Moldova has increased as well, and now, in 2025, such a small country has 2300 IT companies that mostly export their services and digital products in central and western Europe. The relatively cheap workforce, which is at the same time average qualified with linguistic skills, is probably the most attractive and in demand in Europe. Speaking of languages, almost every youngster aged between 18-35 knows at least two languages: Romanian and Russian. In addition, English is extremely popular and well assimilated by the local population. 

But of course, there are more reasons why you should work with a Moldovan IT company. 

Why You Should Work With a Moldovan IT Company

The positive evolution of the Moldovan IT industry has also increased the visibility of local companies that create and develop digital products both for internal and external markets. Initially focused on outsourcing, Moldova has grown its startup base with multiple accelerator programs and incubators that are focused on digital. 

Now, you can meet Moldovan IT companies and digital agencies all over the world, especially in Western Europe, where some of them have reached the top niche. 

The transformation from agriculture to digital in Moldova is visible, and many young professionals are opting for a career in the digital network. In this way, companies here have plentiful resources for creating and developing more and more IT companies. 

Another reason for working with Moldovan IT companies is the cheap prices for the quality of their digital services. The monthly average wage of a web developer in Moldova is estimated to be €650 - €3K/mo.

What to Be Aware of When Working With a Moldovan IT Company

Professional services, low prices, and a large talent pool - all these combined make Moldova probably one of the best places to work with an IT company or a web agency in Europe. But, of course, there is more to it. 

Moldova’s IT industry is still in a development phase that requires resources and attention. While the European IT market is overwhelmed with companies, it seems there is not much room left after all, and many companies are not so well-known or don’t have enough visibility. 

In addition to that, a potential client should also pay attention to a company’s portfolio, experience, number of employees, and hourly rate - just like in any other country, some companies perform outstanding and charge respectively, but as well as companies that have just started their road and are probably inappropriate for big projects. 

How Reliable Are Moldovan IT Companies

In terms of reliability, Moldovan IT companies are generally fair, or at least reviews from real clients say so. However, project delivery delays are expected. In contrast with professional services, it should not be a problem, though, since the extra time a client has to wait is worth it. Not to mention that in Western Europe and the US, web agencies and software companies also take their time in most cases to deliver a digital service or product. 

How Does the Moldovan IT Industry Relate to the Neighboring Countries?

With Ukraine and Romania as neighboring countries, Moldova is already out of the competition in terms of IT infrastructure. However, the field of Information and Communication doesn’t know physical boundaries, and local software companies don’t seem to have problems with finding new partnerships and contracts. 

The government's support policies are also a helping hand for the industry’s development - there are two IT parks already, which charge 0% VAT for employees and only 7% for companies. This stimulates companies and professionals to choose a career in IT and develop the industry. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.