There are 29 Companies in Bulgaria
that provide Email Marketing Services!

Bulgaria has long been recognized for having a strong tech industry, and during the past few years has become one of the top software development hubs. Its geographical proximity to Western Europe and cultural similarities with the US and Western European countries, the availability of technically diverse, highly-skilled, and multi-lingual talent, the affordable labor cost, and favorable taxation are among the main advantages of the country.

With heavy traditions in IT and mathematics that could be traced back to the communist times, Bulgarians have strong technical knowledge and are one of the best-performing developers in Europe, as stated in the European Innovative Scoreboard 2025. They rank 26th in the overall chart and occupy top positions in major technologies such as Design Applications (#3) and Trademark applications (#3).

Why Should You Work With a Bulgarian IT Company?

Among the multi-national organizations that have already discovered the advantages of the country and built their operational and development centers in Bulgaria are companies like HP, SAP, Microsoft, VMware, and others. Currently, the IT sector in Bulgaria consists of more than 65,000 full-time employees (excluding freelancing professionals) according to the National Social Security Institute (NSSI).

Another reason for choosing a Bulgarian IT company compared to other countries in Europe is because one of the best price/quality ratios on the market. Bulgaria is known for its competitive labor costs compared to other EU countries, which translates into more affordable rates for IT services such as software development. The local IT companies have access to a talented pool of professionals with strong technical skills, problem-solving abilities, and proficiency in English. Also, they have a reputation for being adaptable and versatile, allowing them to work effectively on a wide range of projects and technologies.

As a result of the well-functioning education system and the rising popularity of privet educational organizations, this number is continuously increasing, making Bulgaria’s system very well suited to match the IT business needs.

At the same time, what makes Bulgaria attractive from an ICT perspective is the skilled workforce, EU membership, competitive labor costs, low corporate taxes, and a growing startup ecosystem.

What to Pay Attention to When Working With a Bulgarian IT Company?

Even though Bulgaria has a developing IT infrastructure, there are several indicators that make potential clients give second thoughts when working with Bulgarian IT companies. Among them are high piracy rates, a lack of cybersecurity infrastructure, and lower-than-average service quality compared to Western European countries. 

At the same time, the other two main topics you should be aware of are talent retention and choosing the right vendor.

Talent retention can be a challenge for the Bulgarian IT industry, with skilled professionals sometimes attracted to opportunities in other European countries. To mitigate this risk, ensure that the local IT company you work with has a strong team and a track record of maintaining a stable workforce. Many local IT companies are offering their services. It is crucial to perform thorough research and due diligence when selecting a vendor, considering factors such as experience, expertise, client testimonials, and portfolio of work.

How Reliable Are Bulgarian IT Companies

The country has built a reputation as an attractive IT destination for developing software, establishing near-shore centers, and outsourcing business processes. With its strategic location and the steady growth of its economic and demographic indicators, the country has turned into a preferred development destination.

How the Bulgarian IT Industry Relates to the Neighboring Countries

Having Romania and Greece as the main regional competitors, Bulgaria’s IT industry is positioned somewhere between those two countries in international rankings. While Romania probably has more capacities in developing web and software solutions for the foreign market due to a long-term investment in IT education and a different business model, Bulgaria ranks better than Greece in some IT branches, such as BPO and Java programming. 

Also, the IT industry in Bulgaria has experienced significant growth over the past decade. An interesting fact is that the industry has exceeded the Country’s GDP Levels from 25 years ago. Compared to neighboring countries such as Romania, Serbia, and North Macedonia, the Bulgarian IT industry performs competitively. Bulgaria's competitive labor costs, skilled workforce, and supportive business environment make it an attractive alternative for clients and investors seeking opportunities in the region.

The Bulgarian Business Environment From an ICT Perspective

Deyan Denchev, the founder of Bulgarian Lexis Solutions, appreciates the national business environment as being dynamic and rapidly growing, especially since the country joined the European Union in 2007. On this basis, Bulgaria is becoming a regional hub for technology startups and outsourcing services. The local ICT industry is driven by a strong pool of software developers, engineers, and digital professionals, and the country is home to a growing number of technology parks and incubators that nurture startups and innovative companies.

At the same time, the business climate for opening a new IT company as a local entrepreneur in Bulgaria is generally favorable. There are multiple local investment companies like LaunchHub, Eleven, and Sofia Angels Ventures, which you can easily reach directly or through the local acceleration programs and network events.

SAP, SiteGround & Others Dominate the Bulgarian ICT Stage

At the same time, several prominent IT companies are operating in Bulgaria, both local and international, that have made a significant impact on the country's IT landscape, like:

• Telerik (Acquired by Progress in 2014) - a leading provider of application development tools and services for web, mobile, and desktop platforms.
• VMWare - a global leader in virtualization and cloud infrastructure solutions - SAP - a market leader in enterprise application software.
• SiteGround - a leading web-hosting company with its headquarters in Bulgaria.

The Bulgarian Government Programs Supporting the ICT Development

Governmental institutions in Bulgaria encourage the development of the IT sector through a variety of policies, initiatives, and support measures, like investment in infrastructure. The Bulgarian government invests in digital infrastructure development to improve internet connectivity and create a more conducive environment for IT businesses. This includes initiatives to expand broadband access, enhance data center capacities, and promote the development of smart city solutions.

Also, the creation of Tech Park Sofia and INSAIT - Institute for Computer Science, Artificial Intelligence, and Technology are two great examples of governmental support of the IT sector. Another way of encouraging the IT sector is through access to EU funds and the creation of a more business-friendly regulatory environment for IT companies.

Sofia & Plovdiv - The Leading Tech Bulgarian Urbs

The two best cities in Bulgaria for establishing an IT business are Sofia and Plovdiv. Both cities have unique advantages that make them attractive locations for IT companies and entrepreneurs. As the capital and largest city of Bulgaria, Sofia is the country's primary economic and business hub. It offers several advantages for IT businesses, like a skilled workforce, a startup ecosystem, international presence, and connectivity. Plovdiv, the second-largest city in Bulgaria, is also emerging as an attractive destination for IT businesses due to: - Educational institutions like Plovdiv University and the Technical University, - Technology parks like Plovdiv Tech Park, - Lower operating costs - Compared to Sofia, Plovdiv generally offers lower costs for office spaces and living expenses. 

The Bulgarian IT Talent Pool - Skilled and Attractive

According to Deyan Dunchev, the local talent pool in Bulgaria is characterized by well-educated and highly skilled individuals, particularly in the fields of computer science, engineering, and information technology. Bulgarian universities and educational institutions offer strong programs in STEM (Science, Technology, Engineering, and Mathematics) disciplines, which contribute to the development of a qualified workforce in the IT sector. The IT industry is seen as an attractive career choice for many young professionals due to the high demand, competitive salaries, career growth, and global and entrepreneurship opportunities.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.