Digital Expert Ltd. Verified Company

Digital Expert (digitalexpert.bg) is a Bulgarian performance marketing agency dedicated to scaling e-commerce businesses. Founded in 2017 by digital marketer Stoyan Panayotov, the agency has serviced over 470 online storefronts and generated upwards of $25 million in revenue for its clients.

Core Services

• Paid Advertising: Campaign management across Meta Platforms (Facebook & Instagram Ads) and Google Ads tailored for high-intent customer acquisition.

• Conversion Rate Optimization (CRO) & SEO: Store UX design fixes, landing page optimizations, and search engine strategies engineered to turn traffic into purchases.

• Retention & Email Marketing: Automated lifecycle flows and email campaigns designed to boost repeat purchases and reduce cart abandonment.

• Strategic Consulting: Revenue-focused marketing roadmaps, ad-budget planning, and deep performance audits.

• Creative & Graphic Design: Custom visual assets and ad creatives optimized specifically for digital conversion.

Operational Approach

Digital Expert centers its workflow on net profit and real return on investment (ROI/ROAS) rather than vanity metrics like reach or ad clicks. The team emphasizes transparent reporting, rapid execution, and active communication, acting effectively as an outsourced performance marketing unit for online merchants.

Education & Mentorship

In addition to client agency work, Digital Expert leads the E-Commerce Mastermind program. The initiative offers structured mentorship, weekly strategy sessions, and operational frameworks tailored to active store owners seeking structured guidance on scaling their operations.

Client Base

The agency works across diverse B2C sectors—including apparel, home improvement, footwear, and consumer goods. Notable clients and partners include Bulgarian retail brands such as Teodor, Praktis, Kolevi & Kolev, Badu.bg, and Nasluka.