There are 13 Companies in Latvia
that provide Digital Marketing Services!

With a population of almost 2 million, Latvia has been qualified as a high-income country by the World Bank. It had come a long way since the year 1991, far from the shadow of the Soviet Union, to create a place for itself in global affairs – economic, political, cultural, or academic. 

Many people identify Latvia as a country with one of the fastest internet speeds in the world, more than the United Kingdom or France, even! However, the high-tech atmosphere in Latvia is much broader and exciting than that. In a short period of time, Latvia has managed to build a ground for the development of ecosystems that support the growth of high-tech and deep-tech industries and infrastructures.

Why You Should Work With Latvian IT Companies

Like the country itself, Latvian IT companies are in a continuous transformation and develop their capabilities at high speed. Organizing fairs and events, working with international companies, and exporting their services to almost all European countries, Latvian IT companies managed to increase their competitiveness and number of clients by more than 70% in 2019, compared to the previous year. In 2025, the rate of competitiveness continues to grow, with a predicted IT services market to be $292.33 million by 2025.

The Central Statistical Bureau suggests that in 2024, the worth of Latvia’s exports is 18.68 billion euros. According to another statistic, the Global Innovation Index 2024, Latvia ranks at 42 in the world. Just to mention, in 2015, the same index placed Latvia in the 81st position. 

What to Be Aware of When Working With Latvian IT Companies

There are not too many things that are challenging for Latvian IT companies, and probably, like in all three Baltic countries, Latvia faces the same problem - limited human resources. Out of 2 million people in Latvia, 4.5% are enrolled in the IT industry. And even if the country tries to stimulate the numbers to grow, everything moves a bit slowly, like in Estonia, for example.  

Are Latvian Companies Reliable?

The Latvian business traditions find their roots back in the former Soviet Union, and while it bordered the Nordic countries, the Latvian society followed practices and business culture from both sides. Now, Latvian companies, including those in the IT industry, enjoy a high level of reliability and trust, including but not limited to on-time delivered projects, well-executed digital services, good project management, and, why not, linguistic capabilities of the locals. 

How Does Latvia Perform Compared to Its Neighboring Countries In Terms of IT?

Together with Estonia and Lithuania, Latvia is a part of the Baltic IT hub - probably one of the most progressive in Europe. The well-developed IT infrastructure is interconnected with the other two countries, and many companies provide services in the entire Baltic region.  It is something specific for the region, where three countries collaborate tightly based on the understanding that together they are stronger. 

Taking Latvia apart from those two countries, we could say that its IT industry does not differ from its neighboring countries, and probably is at a slightly lower level than Estonia’s tech scene, since the last one has been through many digital transformations lately.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.