There are 42 Companies in Greece
that provide Digital Marketing Services!

Greece is the home of democracy, modern politics, and beautiful beaches. These make the country famous for. Somewhere at the end of the line, the tech sector also makes Greece a good destination for investors who aim at the Mediterranean area. 

With an accent on the public sector, Greece never focused and consolidated its efforts around the tech sector, until 2018, when the government sought financial assistance and resources to get out of the economic crisis the country was hit with in the mid-2010s. The Greek tech ecosystem was granted over €260 million from the European Investment Fund and private investment, indicating a confident bet that this is the next disruptive and transformative sector. Since this investment, the country has seen a flurry of innovation as predicted and beyond. The number of firms in the venture capital space has quadrupled, spurring exponentially more ideas and innovation from young minds, founders, and investors in the space.

In the present day, Greece’s startup ecosystem has an annual growth rate equal to 12.1%, has over 300 startups, and is ranked #19 in Western Europe, remaining stable since 2024.

Why You Should Work With Greek IT Companies

The main lesson Greek companies learned from the European digital market was that they have to provide high-quality services for affordable prices in order to be competitive and attractive. But this helped not only to attract new clients but also to investments and stimulate the workforce to enroll in the IT sector and develop the country’s economy. 

Digitalizing the tourism sector and providing more accessibility to potential visitors was the first successful test that local companies have passed before going internationally. Now, in 2025, more than 80,000 workers are employed in the Greek tech sector with an average wage of 1,597 euros/mo. At this rate, Greek IT companies provide probably the lowest costs/project in the Mediterranean area, using at the same time the latest technologies and delivering decent projects to national and international customers. 

What You Should Be Aware of When Working With Greek IT Companies

On the other hand, Greek IT companies lack experience in the international market and find it difficult to compete outside the geographical area they are located. Competition in the European market is indeed tough, and few get to know the ultimate prize for fame since there is no #1 company in the world. But with all that, in 2025, not all Greek IT companies and digital agencies can compete with Western European companies. 

How Reliable Are Greek IT Companies

On the regional level, Greek IT companies are not only reliable but also among the most favored for clients. But the lack of experience and the in-development IT industry create a psychological barrier for potential clients, especially big companies.  On the other hand, taking into account the speed of progress Greek companies are registering, it is possible to see a surprise turnover where the IT sector will be at the same heights or even more developed compared to Western European countries. 

How Does the Greek IT Sector Relate to the Neighboring Countries?

Greece’s geographical position makes the country a strategic place in terms of connectivity and transition for the entire Europe. Compared to the Balkan countries, the Greek IT sector is well ahead, mainly because of funding opportunities, but also due to the government-supported policies and facilities for local IT companies.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.