There are 40 Companies in Greece
that provide Digital Strategy Services!

Greece is the home of democracy, modern politics, and beautiful beaches. These, make now the country famous for. Somewhere at the end of the line, the tech sector also makes Greece a good destination for investors that aim the Mediterranean area. 

With an accent on the public sector, Greece never focused and consolidated its efforts around the tech sector, until 2018, when the government sought financial assistance and resources to get out of the economic crisis the country was hit in the mid-2010’.  The Greek tech ecosystem was granted over €260 million from the European Investment Fund and private investment, indicating a confident bet that this is the next disruptive and transformative sector. Since this investment, the country had seen a flurry of innovation as predicted and beyond. The number of firms in the venture capital space has quadrupled, spurring exponentially more ideas and innovation from young minds, founders, and investors in the space.

Why you should work with Greek IT companies

The main lesson Greek companies learned from the European digital market was that they have to provide high-quality services for affordable prices, in order to be competitive and attractive. But this helped not only to attract new clients but also to investments and stimulate the workforce to enroll in the IT sector and develop the country’s economy. 

Digitalizing the tourism sector and provide more accessibility to potential visitors was the first successful test local companies have passed before going internationally. Now, in 2020, more than 80,000 workers are employed in the Greek tech sector with an average wage of ~1000 Euro/mo. At this rate, Greek IT companies provide probably the lowest costs/project in the Mediterranean area, using at the same time the latest technologies and delivering decent projects to national and international customers. 

What you should be aware of when working with Greek IT companies

On the other hand, Greek IT companies lack experience in the international market and find it difficult to compete outside the geographical area they are located in. It is true, that competition in the European market is tough and few get to know the ultimate prize for fame since there is no #1 company in the world. But with all that, in 2020 not all Greek IT companies and digital agencies are able to compete with western-European companies. 

How reliable are Greek IT companies

On the regional level, Greek IT companies are not only reliable but also among the most favorite for clients. But the lack of experience and the in-development IT industry, create a psychological barrier for potential clients, especially big companies.  On the other hand, taking into account the speed of progress Greek companies are registering, it is possible to see a surprise turnover where the IT sector will be at the same heights or even more developed compared to western-European countries. 

How does the Greek IT sector relate to the neighboring countries?

Greece’s geographical position makes the country a strategic place in terms of connectivity and transition for the entire Europe. Compared to the Balkan countries, the Greek IT sector is well-ahead, mainly because of funding opportunities, but also due to the government-supported policies and facilities for local IT companies. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.