There are 188 Companies in Germany
that provide Digital Strategy Services!

Germany is home to the single largest IT market in Europe - accounting for around a quarter of the European market by value. Innovation comes as standard in an industry-best characterized by a thriving of small and medium-sized enterprises. Increased business demand for smart data products and services in the cloud are driving domestic IT market growth, as Germany embarks on a far-reaching program of digitalization that promises to transform the economy.

According to Salary Explorer, the average salary of a web developer in Germany is estimated at around 3300 EUR/mo -  one of the highest in Europe, which defines the high demand on the market for digital services and products, but as well it reveals the high-quality services companies based in Germany provide. 

Why you should work with German IT companies? 

Needless to say that the presence of tech giants in Germany, and their continuous investment in the local IT environment is one of the basic indicators of a healthy IT industry. But, most importantly, the fundaments of the IT industry in Germany are small and medium businesses that face tough competition, which on its turn stimulates the growth and development of the entire IT ecosystem.  Based on a report from Statista, in 2017 the number of IT companies in Germany was above 90K, and Berlin only - the most developed digital hub was the house of 38K+ IT companies. According to the same report, it is expected that by 2025 the numbers will triple. 

However, the main reasons for working with German IT companies remain a good business culture, rich experience, and skilled professionals. 

What you should be aware of when working with a German IT company 

Despite the benefits of working with German companies, there are several factors that you should be aware of; First of all, the huge number of companies create difficulties when choosing only one. It is possible to experience psychological fatigue due to the wide variety of good offers you may receive from German, or, German-based agencies. 

Speaking of the differences between German or German-based IT companies, this is another challenge to make the difference in which type of company you contacted.  There is a performance difference between the two types of companies mentioned above, but not always in favor of the first one. 

Arre German Companies Reliable? 

German IT companies have probably the best reputation in Europe, especially due to the high number of projects they attract but also based on the country’s business reputation in general. Despite the fact that more foreign companies from countries with questionable reputation relocated or declare themselves as German, the overall rating didn’t go down, but on the contrary. This may be explained by the fact that foreign companies rather adapt to German rules, and improve their reputation as well. 

How the German IT industry relates to the neighboring countries

Having ¼ of European market value, the German IT industry is considered to be the most developed, with the UK and France on second and respectively third position far behind it. This is confirmed as well by official numbers that reveal that the Berlin IT industry worths 3 times more than Paris and 1,5 times more than the London IT industry.

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.