There are 29 Companies in Portugal
that provide Digital Marketing Services!

Portugal is a country that has been strongly hit by the 2008 crisis, which in 2012 had an economy contracted by 3.2% and unemployment of 18% during the crisis. But the Portuguese country has managed to turn the situation around, and today its economy is growing at a rate of 2.5%, despite the emigration of 500,000 students during the crisis. Today 60% of them have returned to the country due to the renewed and strengthened Portuguese economy.

Some of the characteristics of this country at the moment are that it has a low cost of living and at the same time a high quality of it, being the fourth cheapest capital in Europe and the cheapest in western Europe. Some very notable characteristics are its good climate, its culture, and the cultural wealth of this country. After having briefly reviewed the characteristics of this southwestern European country, we are going to analyze more technical issues related to the outsourcing of services from this country. We will also analyze other political, legislative, and cultural aspects to take into account when we think about doing business with this neighboring country of the European Union.

Why Should Someone Work With Companies in Portugal?

The first reason to consider working with a company in Portugal, as is almost always when we talk about outsourcing services, is the cost and aspects related to the production process of the product or service.

The average salary in Portugal in 2025 is €1,540 -  €1,777 divided into 12 monthly payments, while the minimum wage is only €870. This is a great competitive advantage for the country to carry out outsourcing business. The salary of a Portuguese software developer is approximately 2 and 2.5 times cheaper if we relate the price to the salaries of these same professionals from Germany or Sweden. In those cases where you are looking for professionals with a Doctorate (Ph.D.) level of studies, the salary would be around €80 per hour, while in countries like Switzerland, it reaches €300 for a single hour.

Another issue to consider is that the square meter of an office in Lisbon stands at €222 per year. Comparing it with other prices, such as those in Berlin, for example, this would leave us with a price of € 360 per square meter per year or € 670 in Stockholm, Sweden. The above data also favors the ROI for our business, working with Portuguese companies. Do not forget that Portugal is a country of the European Union, so it is governed by the same laws and international trade agreements within Europe as any other country attached to the EU.

In addition, to conclude this section, we will talk about the 100,000 graduates provided by Portuguese universities, with more than half of these graduates in some type of engineering, mathematics, or some related discipline. In this country, there are brands such as Mercedes or Google, specifically the latter in the city of Lisbon.

What Do You Have to Watch Out for When Working With Companies in Portugal?

Portugal is a generally safe country and so are its companies, locally, there are only two factors that are not appropriate if you are going to do business with the Portuguese country, one is the problem with corruption and bribery, and the other is the increase in crime in the last 3 years, although as we discussed earlier, Portugal is generally a safe country to do business.

You have to be attentive to factors such as what is the quality standard, cultural and time factors, which can become especially important factors when working with IT companies in Portugal. For cultural reasons, it is advisable to clarify the deadlines rigorously, since in this country, due to its own culture, some terms such as "Tomorrow" or "Next week" are not always literally exact, but rather relative. It is advisable to establish standards to measure the performance of the process of creating a project as well, since, in Portugal, the style and the casual, informal, and close culture prevail more. This does not mean that your projects will not be completed within the agreed deadline, but the correct dates must be made clear since the culture of central Europe and that of the southern part of Europe may differ slightly in some aspects. Like these.

It is important to note that in the past, Portugal has been sensitive to economic recessions, being greatly affected, unlike other countries such as Poland, which can be an important factor to value.

How Reliable Are the Companies in Portugal?

Portuguese IT companies are generally as reliable as those of any neighboring country since luckily, this country is within the European Union and therefore shares European treaties with the rest of the countries that make up the union, in addition to having to be accountable to European institutions like other countries, this is an extra guarantee for doing business in the IT sector since unlike other leading countries in outsourcing software services that are not within the European Union This does guarantee certain aspects when trying to draw up outsourcing agreements in Portugal.

Due to this as a major factor and the absence of data that indicate otherwise, we can think that we can carry out IT projects in this country, as we abide by the same European standards as the rest, although as in all cases, there are companies whose objective is not to do business in which both parties win, to scam, something that should not be alarmed, since this occurs in all countries to a greater or lesser extent, to avoid these events, we will follow the rules that we have gathered previously and are suitable for any country.

We will only have to identify those companies that have validated experience and already work with other reference centers, to avoid possible bad practices and ensure that we can make the most of outsourcing services or products in Portugal, but without running the risk of fraud. Or a scam at a high level.

How is the IT Industry in Portugal Compared to Other Nearby Countries?

The first difference between Portugal with other neighboring countries, such as Spain, France, or Italy, is the salary, since in Portugal it is considerably lower than in Spain and Italy, and much lower than in France. When our goal is the economic benefit and we look to other countries for outsourcing services, this aspect should be highlighted as the most important.

On the other hand, Spain has one of the most important ICT markets in Europe, a sector that employs around 500,000 people and represents 3.3% of GDP in 2025, according to research from CaixaBank. In this country, there are more than 34,000 companies related to the IT sector. For example, some of them are Telefónica, Indra, Panda Security, Abertis, or Amadeus.

From another point of view, Portugal has 13,319 companies in the sector, employing 98,221 people, and with an annual growth of 5.3%, but 23.4% in the export of IT-related products or services. It also has a predominant startup ecosystem, but some of the most important points are the following:

• The fifth country with the highest number of PhDs in Science and Technology per 1000 inhabitants.
• TOP universities that have relationships with other very important institutions, such as MIT, the University of Texas, or Fraunhofer.
• Startup incubators: Second home, Canopy, Bela-I, Startup Lisboa, IPN ...
• The IT Outsourcing market in Portugal is predicted to be worth $1.2 billion in 2025 with a CAGR of 6.09% from 2025 - 2030, underlining the increased demand for IT Outsourcing in Portugal.

Conclusion

Portugal is one of the best destinations to carry out the outsourcing of services in Europe, since on the one hand, it has accession to the European Union, which facilitates the realization of business and commercial agreements, and also adds the guarantee provided by being a member of this group of countries.

On the other hand, its low costs and high standard of living make this southwestern European country a destination with a balance between reliability, prices, and trust, difficult to match within the continent, which allows better profitability, greater capacity. Investment and lower production costs.

In addition, to conclude, Portugal has a system that provides students with the necessary skills to train in the field of information technology, with important universities such as Aveiro and its relationships with other educational centers, such as MIT or the University of Texas, which provide qualified professionals at low cost and a high level of training. As a last note, we should say that it is advisable to take the necessary precautions when conducting business with companies in the Portuguese country since trust is high, but inconveniences can always occur, which, when working with companies with a long history and verifiable experience, we can reduce.

How the IT Industry in Portugal Will Evolve in 2025:

Compared to 2021 and years before, Portugal invests big time in startups starting in 2022. According to Euractiv, Portugal officials led by Economy Minister Pedro Siza Vieira announced the launch of the Europe Startup Nations Alliance (ENSA) that covers 26 European states and is meant to facilitate and support startups in each of the member countries. The program is even more ambitious since the Government invests €250 million in the Portuguese startup tech scene. 

The IT industry of Portugal in 2025 is performing well, powered by a skilled workforce, an advanced framework, and a developing startup ecosystem and innovation hubs in Lisbon and Porto.

Overall, Portugal has all the chances to become a leading European tech hub, or at least an emerging one in 2025, due to the announced Government support and qualified tech professionals.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.