There are 47 Companies in Romania
that provide Digital Marketing Services!

Romania’s IT sector has seen continuous growth over the past years and is known for its broad technical expertise, flexibility, and excellent language skills. The IT services market in Romania is expected to reach $1.36 billion in revenue in 2025, according to Statista. The IT Outsourcing field is expected to dominate, with an estimated market volume of $507.19 million in the same year. It is expected that this market will experience an annual growth rate of 4.88% (CAGR 2025-2030), resulting in a market volume of $1.73 billion by 2030. 

The talent pool in Romania is expanding with over 200,000 IT specialists and approximately 10,000 tech graduates annually, making it the fourth largest pool in Europe. Bucharest, Cluj-Napoca, and Iasi are not only tech hubs, but also cities with the best tech and engineering universities, such as the Politehnica University of Bucharest. Companies like Google and Microsoft opened their offices in these cities, further enhancing innovations. 

Why Should You Work With a Romanian IT Company?

Romania is one of the emerging leaders in the IT sector. The costs to hire an IT professional from this country are lower than in Western Europe, with an average annual salary of approximately $20,000. Other benefits also include a strong educational system, lower costs of living, and a good healthcare system. 

The tech sector in Romania has a high level of digitalization, opportunities to work on international projects, and access to multiple training and development programs. Working with companies or developers from Romania could bring you multiple benefits that include:

• Highly skilled tech personnel
• Competitive costs
• Cultural diversity
• The EU’s strong legal and data protection infrastructure
• Growing innovation ecosystem
• Well-developed IT framework
• R&D centers of global tech firms 

Additionally, Bucharest could become a new Cloud Engineering hub in the AI economy. The city’s tech environment is estimated at $3.25 billion, backed by ten accelerators and over $463-470 million in revenue since 2015. This city also has about 22,000 Developers and Software Engineers. The total of IT professionals is 21% women, which is higher than the 16% European average. Another promising tech hubs are Cluj-Napoca and Iasi, which have large talent pools and educated young people attracting foreign investments. 

What You Should Be Aware of When Working With Romania-based Tech Companies?

When you consider hiring an IT professional, a web agency, or a Developer team based in Romania, it is important to consider the following criteria that could complicate this process. Besides these challenges, the country’s tech environment has more advantages than weaknesses, including the ease of doing business and cooperation with local programmers. The challenges of working with a Romania-based tech firm are the following:

• Despite the impressive number of tech graduates, it is still lower than the European average.
• Bureaucratic complexities 
• Different soft skills compared to Western companies
• Unplanned costs may appear
• The country needs more funds for development

Additional important considerations include understanding Romanian legal frameworks such as the employment agreement, working hours, and minimum wage. Work permits and visas are another criterion to look after, as Romania is a member of the European Union.

Are Romanian IT Companies Reliable?

Romanian IT firms have a reputation as trusted service providers due to the solid tech expertise of local teams. CEE professionals have experience in custom software development and can find solutions to every specific technical problem. 

The country scored 30th position in the AT Kearney list of the most prominent outsourcing destinations in 2023. Romania was also placed in the first place among the mature outsourcing markets by the Business Service Leaders and KPMG.

Another reason why Romanian-based companies are reliable is their skills in diverse tech fields, including cloud architecture, AI, DevOps, UI/UX, QA automations, network security, blockchain, and IoT. Choosing to work with Romanian-based developers can be fruitful for your project due to the many benefits it can bring and the influence they have on the company’s success. 

How is Romania’s IT industry related to Neighboring Countries? 

Romania is one of the top outsourcing destinations in Eastern Europe and is a neighbor to other emerging IT ecosystems from Moldova and Bulgaria. These countries have approximately the same costs to hire Developers in Software, Cybersecurity, AI & ML, ranging from <$26 - $35. The three of them have strong tech education and large talent pools with skilled professionals. 

Moldova’s contribution to GDP had a record growth in the IT services exports, surpassing not only Romania but also Ukraine, Estonia, and Latvia, showing growth of its tech sector.  Bulgaria is considered a rival to Romania thanks to its high number of ICT professionals and lower costs in specific segments. 

Romania, Bulgaria, and Moldova are among the best outsourcing destinations for IT services from Eastern Europe and can work to bring innovations to your company. 

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.