At Play Vertical, we transform the way brands show up on social media, one scroll-stopping video at a time. We’re not just a video marketing agency; we’re a creative engine built for the attention economy. Born in Romania and built for a global audience, our team specializes in the production of short-form video content that feels native, performs like a charm, and actually gets watched.
We know that social media today moves fast. And that's why we help our clients move faster. Whether it’s TikTok, Instagram Reels, or YouTube Shorts, our expertise lies in crafting high-performing content that doesn’t just get views but turns passive viewers into active fans and customers. We handle the full creative cycle in-house, blending data with emotion and strategy with storytelling. Content strategy, copywriting, scripting, filming videos, editing videos, posting videos, and community management.
Our clients range from bold startups to established brands in industries like beauty, fashion, retail, tech, and beyond. We have worked with many world-class companies, including Adobe, Bed Bath & Beyond, Old Spice, Wix, Lenor, Peugeot, Citroen, Muller, Mondly, Carrefour, and many more. What do they all have in common? A desire to stay ahead of the curve and a need for content that resonates with modern audiences. With our end-to-end services and deep focus on virality mechanics, Play Vertical is the partner of choice for businesses ready to take content seriously, not as a task, but as a growth strategy.
To date, we've helped global brands generate over 450 million video views and 3.5 million followers across platforms like TikTok, Instagram Reels, and YouTube Shorts. And we didn’t get there by guessing. We combine data, cultural insights, and a clear creative process to ensure every video hits the mark.
If you're tired of slow, bloated creative processes and content that doesn’t convert, it’s time to play differently. It’s time to Play Vertical!
Play Vertical at a Glance
Who Founded Play Vertical?
How many projects a year does Play Vertical deliver?
What is Play Vertical average cost per project?
What are Play Vertical company values?
Profile strength: Above Average
Play Vertical may be a strong company in its field, it has enough information, so you can get an idea about their experience and track record. However, they could have provided more details about their business. You can search for a stronger company in this niche or just give it a try. It might be worth it to get in touch with Play Vertical.
Locations
HEADQUARTERS
Novo Park, building D, Dimitrie Pompeiu 4
Bucharest 020337
Romania +40762688437
Speciality
- Content Marketing
- Video Production
- Digital Marketing
Focuses & Technologies
Client Focus
Industry Focus
- Automotive
- Consumer products & services
- Health Care & Medical
- Business services
- Dental
- Information technology
- Retail
Play Vertical Stats ! You can learn more about company stats on TechBehemoths in this article.
How Play Vertical compares to other companies based on profile strength?
See how Play Vertical is positioned among 434 companies from Romania based on profile strength. An above-average rate means the company has all it needs to deliver a project
How much does Play Vertical charge for their services compared to other companies in Romania and Bucharest?
Play Vertical charges between $70 - 150/hour, meaning that the cost of their services in Romania is the market average. This is a safer bet. Being well aware of their capabilities and cost. This gives room for more flexibility in negotiating the cost. Keep this in mind before calculating your budget and requesting a quote..
How many services does Play Vertical provide compared to other companies?
Play Vertical covers 19 services in their current region or area. This means that the company offers a above average range of services compared to their competitors. Good call. They offer a wide range of services which is a great finding. This way they might cover more things during the project.
When was Play Vertical founded?
Play Vertical was founded in 2019. According to TechBehemoths data, 7 companies were founded in Romania in that year. Compared to other companies, Play Vertical is relatively established in the market. This might be a sweet spot as well. They already got some experience and are still in the process of finetuning themselves, along with that extra mile that we all like.
Portfolio
Having now reviews yet might be ok to trust, but having no portfolio...it's a little risky. We highly advice to look for another company. Better safe than sorry.
Reviews
Write a ReviewFrom 4 reviews
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Great team & expertise
I’ve worked with the Play Vertical team on several projects, and they performed extremely well, even in the US market! They manage to produce international-quality videos at very reasonable costs. I highly recommend them to any brand interested in short-form video content! -
Muller x Play Vertical
We worked with Robert and the Play Vertical team and were extremely happy with the results. They understood our needs perfectly and delivered quickly, creatively, and in line with the brand’s image. A reliable partner that I wholeheartedly recommend. -
Professionalism, Creativity, and Real Results
I’ve had the pleasure of working with Robert and the Playvertical team for almost a year now on creating video content for our brand. From the very first shoot, the chemistry was there, and I knew I had made the best choice – true professionals, talented down to the smallest details, dedicated, organized, and extremely creative. Robert, as a leader, inspires through his own example and through the positive energy he brings to his team. His values are reflected in every Playvertical member – seriousness, enthusiasm, involvement, and a genuine desire to deliver content that truly matters. For me, constantly on the run and always short on time, they have been a breath of fresh air, and I remind them of this whenever I get the chance. Always available, always with solutions, they made the whole process simple, clear, organized, and genuinely enjoyable. They consistently bring innovative ideas, get involved sincerely, and most importantly, they listen and truly understand the needs of the brand. Month after month, I’ve seen the video content improve, because they make real efforts to understand what we want to communicate. I wholeheartedly and warmly recommend Robert and the entire Playvertical team to anyone looking for a trustworthy, dedicated partner capable of creating high-quality video content, with passion and attention to detail. They are the kind of people you are genuinely happy to have by your side. -
One of the best experiences I’ve ever had with an agency.
Play Vertical team is fast, efficient, and creative, always attentive to the brand’s needs and constantly bringing ideas that exceed expectations. Robert is hands-on and professional, and the collaboration was flawless from day one. I highly recommend them!