There are 37 Companies in Ukraine
that provide Brand strategy Services!

IT is the most advanced and popular field in Ukraine. The Ukrainian IT industry is expected to reach $3.74 billion in value by 2025, according to Statista. The local software development community is expected to reach 300,000 professionals in 2025 to 450,000 by the end of the year. 

Ukraine ranks 4th in the world by the number of tech workers after the United States, India, and Russia. Moreover, its IT workforce is expected to surpass the 450,000 mark by the end of 2025. The current hourly rate for a software engineer in Ukraine is $10-$120, which is budget-friendly and doesn’t compromise the quality. This country is a perfect choice for new R&D facilities, outsourcing software development, or hiring talented tech professionals. Top tech companies in Ukraine include GlobalLogic, EPAM & EPAM Digital, Luxoft, and others that work on developing the country’s tech ecosystem. 

Why Should You Work With Ukrainian IT Companies?

The Ukrainian tech industry has benefited from a close cultural fit with European and Western markets as well as a central time zone. This means that the cultural fit comes from both a shared European history as well as working regularly with international businesses. Since 2013, an agreement between the European Union and Ukraine has also made it easier for Ukrainians to travel throughout Schengen to build business relationships.

Additionally, the considerably lower prices compared to other European countries made Ukraine a good destination for sourcing out talent and workforce with relatively competitive skills and education. Hiring tech experts from this country brings the possibility for businesses to optimize their software development efforts, save costs, and resources.

What to Be Aware of When Working With Ukrainian IT Companies

Due to the cheap prices Ukrainian tech companies offer, the market perception tends to take professionals and companies based in Ukraine as an outsourcing destination or a budget project alternative to other similar European opportunities. Additionally, cybersecurity, piracy, and tech skills raise questions about hiring or not a Ukrainian web agency for web projects.

How Reliable Are Ukrainian Companies

Having the association agreement with the EU, Ukrainian companies starting in 2013 entered a new phase of cooperation and received more access to the European market, business culture, and IT environment and infrastructure. It is considered now, in 2025, more reliable than it was before, and visible progress was registered; but with the regional background, it is still far behind its neighbors in terms of competitiveness and skills.

Ukraine in the Eastern European IT scene

Eastern Europe emerged as a vibrant tech hub that provides talented tech experts at competitive rates. Ukraine is an important tech hub in Eastern Europe, alongside other countries like the Czech Republic, Bulgaria, Moldova, Romania, Slovakia, and Hungary. It is characterized by high literacy and multilingual abilities, a rich talent pool, a focus on STEM education, and original ideas and perspectives. Developers in Ukraine have different hourly rates, based on their experience and the industry they work in: Software (<$26), Cybersecurity ($21.42-$28.98), and AI & ML ($21.75-$29.43). Ukraine’s tech sector is still growing and provides multiple benefits for people who look to hire a developer from this country.

How the Ukrainian IT Industry Relates to the Neighboring Countries

With three large competitors as neighbors, Ukraine, with an IT industry equal to $3.74 billion, has been struggling to become the largest tech hub in the region. Compared to Russia, with its IT industry worth $8.06 billion, Ukraine enjoys a similar IT infrastructure but has more opportunities due to its access to the EU market. Poland, with its IT industry market equal to $11.28 billion, on the other hand, has a considerable advantage due to advanced facilities and market investments, which make it more attractive than Ukraine. Also, Romania’s IT industry, which is worth $1.36 billion, is a strong competitor in the region that claims leading positions in software development and IT infrastructure development. 

Because of the present conflict in the country, the IT industry is affected, and its progress faces some challenges. Overall, Ukraine has a strong position in the region and in Europe, with a massive IT presence that allows companies based there to attract more customers from different segments. However, the trends show that market preferences move to another price segment than the one Ukrainian companies are.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.