There are 8 Companies in Thailand
that provide Brand strategy Services!

Thai IT industry is one of the most fastest-growing in the region and boosts the country’s economy each year. In 2019, for example, it grew by 13% and its value was estimated at 527 billion Thai Baht or 16.9 billion USD.  Hardware is the biggest contributor with 7.5 billion USD while digital services will have the highest growth at 34 percent. 

Meanwhile, software services will account for 20 percent with $3 billion and digital services will be valued at $2 billion, or 12 percent.

The factors that drive the total IT market are business transformation from traditional to digital, government policies, or the Thailand 4.0 scheme, the coming of new technologies including big data, robotics, cloud, software as a service smart devices such as CCTV and smart Bluetooth. 

Why you should work with Thai IT companies

In addition to the market growth and extensive range of services Thai IT companies and software agencies provide, there are also several other reasons why you should work with them. 

For example skilled workers. Thailand has a large pool of young professionals working in the IT sector, which enables companies to attract and get a growing number of clients with different types of digital projects. 

Also, IT companies from Thailand enjoy a great industry-specialized infrastructure and apply the latest technologies in designing and developing new digital projects. In fact, the Thai IT market is one of the largest and most attractive in the region. 

What to pay attention to when working with Thai IT companies

At the same time, there are several challenges when working with Thai IT companies. Among the biggest barriers, clients face when working with Thai digital agencies are the language barrier and the project management issues, which holds other potential clients back from continuing their cooperation with these companies, and also lowers the chances of being recommended to other potential clients. 

How reliable are Thai IT companies

With a lot of consumers and clients both on internal and external markets, Thai digital agencies and IT companies enjoy a good reputation. In spite of having a lot of regional competitors, local companies still manage to attract a big share of the market, and this makes them rather reliable than untrustworthy. 

How does the Thai IT industry relate to the neighboring countries?

With Cambodia, Laos, Malaysia, and Myanmar as neighboring countries, Thailand has a lot of chances to become the regional tech hub that will lead the market to a better, more performant level which increases the chances of getting more visible outside the region. 

Also, neighboring countries would benefit from promoting Thailand’s digital industry and joining their efforts to create a regional hub in this direction.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.