There are 9 Companies in Hong Kong
that provide Brand strategy Services!

Hong Kong is one of the Asian Tigers that had known a long history of dominance from foreign entities and almost no experience as an independent Polis. The fluctuant relations between the US, UK, and China made Hong Kong a dependent but powerful economy with an extremely developed IT and Tech Industry and digital life. 

Hundreds of companies from the existing ones placed their headquarters in Hong Kong in the hope of a financial boom, that actually happened but also is falling apart. 

Nonetheless, the IT industry is considered one of the most developed in Asia, and digital products created and developed in Hong Kong are considered of top quality. 

Why you should work with IT companies based in Hong Kong. 

The country hosts some of the biggest IT companies in the world, and all startups incubators and accelerators born in Hong Kong have grown high enough to be sold for millions of dollars. 

As a potential partner of a Hong Kong-based IT company, you may find the cooperation fruitful and efficient. There are little or no language and cultural barriers since most of the market consumers are from the US. The business style, models, preferences, and processes are also imported from the US business culture, and it is very little that can make you feel the difference between those two. 

What you should pay attention to when working with Hong-Kong IT companies

Software and web agencies from Hong Kong indeed implemented the US business model. Including pricing. This means that working with an IT company from Hong Kong means you ask for premium services to get a brand digital product that tells a lot from the first view on the label. 

The local government tries to stimulate IT companies to attract new and more customers to the market, and it succeeds - which confirms once again the strong economic position of the country and its strong connections with the West. 

How does the Hong Kong IT sector relate to the neighboring countries?

If you were to choose from Hong Kong, China, Korea, or Japan as your destination for a digital business project, then probably Hong Kong is an alternative to Chinese companies, while Korea and Japan are alternatives to each other in some specific fields. 

The westernized market and British-educated professionals make the country one of the best options for starting a project with a local IT company. If in the rest of the cases, there may be some cultural differences and barriers, Hong Kong’s IT industry has progressed to eradicate these barriers and feel more comfortable for western companies.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.