There are 4 Companies in Taiwan
that provide Brand strategy Services!

Despite its relatively small population of 23.5 million citizens, Taiwan continues to strengthen its position as a technological powerhouse. Since the 1980s, Taiwan has taken a proactive approach to the development of emerging technologies. And while this history of manufacturing prowess still accurately defines the island, an economic revolution is underway.

According to a World Economic Forum report Taiwan is in the midst of an innovation-driven economy. These findings are unsurprising given its position as a future-thinking hub of technology and engineering.

Hints of this high-tech excellence are prevalent throughout the Taiwanese economy. In 2017, Taiwan ranked third out of 159 nations for broadband download speeds. Further reflecting its robust manufacturing industry, the country produces 70 percent of the world's integrated circuits and 90 percent of laptops sold around the globe. 

Why you should work with a Taiwanese IT company?

Companies like Microsoft continue to invest heavily in Taiwan’s IoT industry. Taiwan’s ample supply of engineering talents and reasonable wages makes it a desirable tech hub. In response to this growth, the government’s Asia Silicon Valley Development Agency (ASVDA) endeavors to raise Taiwan's global market share in IoT from 3.8 percent in 2015, to 4.2 percent by 2020, and 5 percent by 2025.

In addition to that, local companies continue to provide digital services such as software development, digital design, and cybersecurity among others, especially for foreign companies. Why do international customers choose to work with Taiwanese IT companies?! It’s simple - in the region is really tough to find better options as price/quality offers. 

What to be aware of when working with Taiwanese IT companies

Taking into consideration that the local IT industry performs above the region average, Taiwan is a place where IT companies are extremely competitive, and their density is high. Probably higher than you might get used to in the US or Europe. For this reason, a very important and required action for customers is to pay attention to companies’ specifications - which may be the decisive factor for the result of the project. 

How does the Taiwanese IT industry relate to the neighboring countries?

According to the Organization for Economic Development, Taiwan has a 98.5 percent literacy rate and the fourth highest standardized math test scores in the world. Further, over 25 percent of all university degrees are in engineering. As a result, many continue to see Taiwan as a desirable hub for further investment.

Compared to the neighboring countries, the digits are close when it comes to literacy, however, in terms of the number of engineers, Taiwan surpasses all its neighbors and has one of the highest chances to become the regional leader tech hub, at least in some branches of IT.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.