There are 3 Companies in Georgia
that provide Brand strategy Services!

Georgia's high economic growth has been attributable to large and growing oil and gas exports, but some non-export sectors also featured double-digit growth, including construction, banking, and real estate. The IT sector was never a priority for the government-supported economy fields, and thus web industry developed by itself, with small steps, and exclusively based on market requirements.

Discover Top IT Companies in Georgia specialized in Brand strategy and other related services. Find the best IT service providers for your projects.

Creating a strong brand strategy is vital for marketing success – it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience. 46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

Submit your project and get free quotes in 1-hour
Start

Handpicked companies  •  No obligation to hire  •  100% risk-free

Start
Location
Services
Team size
Hourly rate
Sort by
Filter

Explore Top Brand strategy Companies in Georgia

We found 3 companies. Last updated in: April, 2024

Filter Brand strategy Companies in Georgia by Cities

Dive deeper and find the company you need close to you or, from a specific city you prefer. Some of the best companies come from smaller places

The ICT Industry in Georgia: General Profile

Georgia's high economic growth has been attributable to large and growing oil and gas exports, but some non-export sectors also featured double-digit growth, including construction, banking, and real estate. The IT sector was never a priority for the government-supported economy fields, and thus web industry developed by itself, with small steps, and exclusively based on market requirements. 

According to paylab the salary in the IT sector in Georgia varies from 337 Lari/month up to 1250 Lari/ month which is the equivalent of $198/mo - $735/mo. The average hourly rate, as expected, varies between $9 up to $21 for web developers, which means that a local agency may charge per hour slightly more than the official numbers. 

Why Working with Georgian Web Agencies?

Even though there are no visible changes and state-supported policies that would develop the branch, Georgia web agencies still exist, and provide the same range of services as western European ones, but for a considerably lower price.

What to be aware of when working with Georgian web agencies

However, you may want to give a second thought of whether the price range is your main reason, and also explore other options in the region. Even though web services are cheap in Georgia, you may find difficulties in communication, project management, software piracy, and also project delivery terms. 

Are Georgia Agencies reliable? 

It depends from case to case on how reliable web development and design agencies from Georgia really are. Tech Behemoths don’t interfere in the selection process, but you may consider having a call with all agencies from the country and also try to avoid agencies based in small cities. 

How Georgia relates to its neighboring countries in terms of IT?

On the background of a well-developed IT sector in Armenia, and a slightly lower IT development sector in Georgia, the country faces challenges of exiting the global market and promoting its services and web products. Also, web companies lack substantial state support and government policies that will encourage the development of this branch. On the other hand, the lack of strong competition in the IT sector in this country makes it a good target for IT startups.

All in all, Georgia has a still undiscovered IT potential and hopefully will develop this field in the next years. Until then, few web agencies struggle to acquire new products and use the latest technologies and lower prices to get a relatively strong presence on the local market.

 

Will Georgian Tech Scene Change in 2022?

The late 2021 elections and political events happening in Georgia have distracted the public from a critical sector  - ICT. Even though tech moves slowly in Georgia, it always represents an opportunity that connects Russia with Turkey and balances communication between Armenia and Azerbaijan. But for now, the number of IT companies in Georgia has not increased significantly, which reveals a more stagnant IT industry than it should be.

What is Brand strategy and what are its benefits for your projects?

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

  • Develop your business

  • Reach your ideal customers or target audience

  • Carry out product marketing in a more effective way

  • Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

  • Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

  • Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

  • Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

  • Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

  • Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

  • Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.