There are 15 Companies in the Philippines
that provide Brand strategy Services!

The Philippines is gaining traction in terms of providing outsourcing services not only for customer support but also for outsourcing tech services to different foreign businesses. What's promising about the Philippine IT industry is that it's still growing despite the economical and legislation challenges the country faces. 

According to salary explorer, the average salary in the web industry in the Philippines is estimated to be around 750 USD/mo, making the country one of the cheapest IT service providers in the region. Due to this factor, the Philippines is considered to be a good outsourcing opportunity for many international web agencies and IT companies. 

Why you should work with Philippines IT companies

Most of the Philippines’ web agencies and IT companies provide services for a significantly lower price than you can find in any other country in the region. Another reason why Philippines IT companies are attractive is the local talent pool. Based on a report of the Philippine Statistics Department, in 2019 there were more than 175K professionals working for 5300 IT companies in the country, which ensures a high productivity rate and helps small IT companies transform into medium and large competitors that ultimately reach global market. 

What to be aware of when working with Philippine IT companies

The good production rate of IT companies from the Philippines are balanced by sub developed business culture, and lack of global-level IT specialists in most of the companies. The contrast becomes higher with an underdeveloped IT education system in the country which makes the Philippines companies to lower the price rate below the ASEAN average. 

How reliable are Philippines IT companies

Considering the latest evolution of the IT sector in the country and the increasing number of foreign companies investing in the digital sector, Philippine companies have improved their reputation on the world level by implementing the minimum standards required by potential foreign clients according to Rappler. 

With all these, not many IT companies managed to exit the internal IT market and create a well-known name on a global level. This is why, Tech Behemoths recommends taking a closer look when selecting a potential partner for web, software, and mobile projects from the Philippines, but as well as from any other country. 

How Philippines IT industry relates to the neighboring countries

With a lot of competitors in the region, like China, Japan, Singapore, and Indonesia, the Philippines still need to progress to reach a quality competitive level in the region. On the other hand, cheap prices for web & IT products and services attract small and medium businesses to invest and cooperate with Philippine-based IT companies. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.