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The Backbone 

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Founding Year 2017
Team Size 2-9
Hourly Rate $ $ $ $ $

The Backbone is a strategic partner for transformative brands that need to rediscover what makes them unique and communicate complex ideas that connect with their audience. We work with founders, CEOs, and executive teams from ambitious startups to growth-stage organizations to guide them to an ideal future and help them grow beyond the complexities of shifting marketplaces, mentalities, and needs.

The Backbone at a Glance

The Backbone was founded in 2017 by 2 industrial designers who are passionate about building brands and designing products that create meaning and explore the borders of creativity. Our ethos is centered around good design and how this affects our experiences both individually and collectively. Good design is an experience- it makes life easier, and more enjoyable. Our mission is simple—to express ideas and create meaningful impact through design. Everything we do, we do in a collaborative environment, with an open mind and a curious spirit.
Constantly more than 50 projects a year
Focused on an average project budget of $2000 - $4000
Good communication and respect

This profile is managed by The Bac*****  (o**@thebackbone.company)

Last online: 11 months agoRarely Responds
EXO ScoreEXO Score
OVERALL SCORE
41 + 8pts
Average
0/100
Reviews
0/100
Awards
100
Claimed
40/100
Description
55/100
Portfolio
51/100
Other
EXO Score Summary

Average is a reasonable starting point, not a decision-ready record: The Backbone is worth considering after buyers verify delivery fit. Its profile lists 5 services and 16 focus areas, but the available detail does not name them, leaving delivery layers and technical stack unclear. Work evidence is thin at 3 portfolio items; there are no reviews or TechBehemoths Awards to corroborate it. The claimed, domain-verified profile is a useful accountability signal. A 2-9 person team serving starting-to-scale, small-business, and mid-market clients may fit smaller engagements, but buyers should check capacity against scope. One listed office and one account manager provide limited location and contact coverage. Strong service and focus breadth is offset by thin delivery proof. Request relevant cases, references, and named delivery leads before shortlisting.

Reviews Summary

There are no reviews listed, so buyers have no client feedback or rating to weigh. This is an absent signal, not evidence of poor delivery, but it leaves the profile without an independent account of client experience. The 3 portfolio items offer some work examples, though they cannot establish how clients assess the engagement. Ask for relevant references and discuss how the company manages communication, delivery, and issues before relying on the profile as a basis for selection.

Awards Summary

No TechBehemoths Awards are listed, so platform recognition adds no supporting evidence here. That is a missing signal rather than a negative judgment on delivery, and it is common among companies with limited engagement on the platform. Buyers should place more weight on work they can review directly, client references, and evidence that the team has handled comparable projects. The profile’s 3 portfolio items provide a starting point, but are too few to establish broad experience on their own.

Claimed Summary

The profile is claimed and verified through a business email matching the company’s domain. That is a strong accountability signal: someone at The Backbone can maintain the listing, and the company stands behind the information presented. It is stronger than an unverified manager claim and gives buyers a clear point of contact for corrections or questions. It does not verify delivery claims, so confirm scope, team availability, and relevant work separately before making a decision.

Description Summary

The short self-description gives buyers little basis to understand The Backbone’s expertise or approach. It is not enough to show what the company does best, how it works, or which kinds of projects it handles, so buyers must rely on other profile signals to decide whether there is a fit. The profile’s service and focus counts indicate breadth, but counts alone do not explain the company’s strengths. Treat the description as a weak orientation aid and request a concise account of its relevant capabilities and working approach.

Portfolio Summary

The profile shows 3 portfolio items, which is almost none of the company’s actual work for a buyer to assess. That leaves little evidence to judge relevance, delivery scope, or the kind of outcomes the team has handled. The profile has other signs of service and focus breadth, but they do not substitute for examples of completed work. Before shortlisting, request case studies that match your project’s needs and ask what the company delivered in each one.

Other Summary

The supporting picture is incomplete but not empty: 7 of 8 signals are present, with the strongest breadth in services and focus areas. The profile lists 5 services and 16 focus areas, though the available detail does not name them, limiting how precisely buyers can assess fit. The weak points are the small 2-9 person team and a single account manager; no platform contributions are listed. Buyers have a useful outline of breadth, but thin delivery evidence and limited capacity detail make case studies and a proposed team important checks.

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Locations

The Backbone has one office.

One Office

Company Speciality

Where The Backbone's expertise concentrates - services, technologies, and which clients they fit best.

Client Focus

  • 50% - Small Business ($500k - $1M)
  • 30% - Mid-market ($1M - $10M)
  • 20% - Starting to scale (<$200K)

Industry Focus

  • Advertising & marketing
    20%
  • Automotive
    20%
  • Media
    20%
  • Consumer products & services
    10%
  • Real estate
    10%
  • Retail
    10%
  • Other industries
    10%

How The Backbone compares with other companies in Philippines

Benchmarked against every other company in Philippines. See exactly where The Backbone ranks.

How The Backbone compares to other companies based on profile strength?

See how The Backbone is positioned among 276 companies from Philippines based on profile strength. An average rating is fine, but could definitely be better for a bit more credibility.

How much does The Backbone charge for their services compared to other companies in Philippines and Cebu?

The Backbone charges between $30 and $70/hour, meaning that the cost of their services in Philippines is below average. This is perhaps a sweet spot. A well-optimized cost structure. It could definitely be a win in the end, but don't forget about your due diligence before hiring.

How many services does The Backbone provide compared to other companies?

The Backbone covers 16 services in their current region or area. This means that the company offers a above average range of services compared to their competitors. Good call. They offer a wide range of services which is a great finding. This way they might cover more things during the project.

When was The Backbone founded?

The Backbone was founded in 2017. According to TechBehemoths data, 16 companies were founded in Philippines in that year. Compared to other companies, The Backbone is established in the market. Reliable. Most of the companies operating since then have gained valuable experience, learning from their mistakes and therefore help you with a great experience further on. You should feel in good hands with them.

See the work before you reach out.

Graphic design, illustration and design support for SM Seaside Cebu City

Strategy, positioning, identity and branding for CastleKeep, a business investment platform that represents that diverse portfolio of purpose-driven businesses.

Strategy, positioning, identity and branding for Zark, a security platform in Web3.

Reviews

No Reviews Yet
Write the First Review for The Backbone

Reviews are a company's track record with real clients. Without any, you're relying on their own claims and portfolio alone, there's no independent confirmation of how they actually perform. This isn't necessarily a red flag on its own, but it is added risk. Weigh it against their portfolio and EXO Score, or consider a company with a proven review history.

Contact the company directly

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