There are 11 Companies in Sheffield
that provide Brand strategy Services!

Sheffield surely is not among the largest tech hubs in the UK but its growth potential and popularity have attracted many eyes from the digital sector in the last years. As in the 21st century, it’s equally important to pay attention to growth speed and to the size of a tech hub, Sheffield seems to achieve these two key factors helped by an increasing number of IT companies that choose the city as their new office place. 

The high number of IT companies in Sheffield created a talent request on the local market - currently, there are more than 22K jobs waiting for skilled IT professionals. In their support, there are only two local universities that generate 700+ young professionals/year. On the other hand, the workforce migration helps local companies to attract new and more experienced workers, especially from Manchester, Leeds, and Birmingham. 

The main tech branches that attract young professionals are the game industry, software development, and marketing. Nonetheless, Sheffield is the home to one of the UK’s biggest game developers - Sumo digital. But also, the city hosts the largest PlayStation teaching lab in the world, which is, by the way, located at Sheffield Hallam University.

Another interesting point in Sheffield’s IT industry is the  “Factory of the future” which was designed to build a system where companies, factories, and entrepreneurs collaborate with each other to develop the robotics and automation industry. 

The average yearly wage in the tech industry in Sheffield is around GBP 37K - an impressive performance reached by a city that is in full transformation and development. 

Sheffield is a good location to search for a digital partner, as you may find lower prices for the same quality that other, larger cities can offer. But of course, there are also exquisite companies that demand more than average. It is up to you to find the one you consider the best.  

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.