There are 25 Companies in Chennai
that provide Brand strategy Services!

Chennai is the second-largest software exporter in India, straight after Bengaluru, and also, is the home to many global tech giants, such as Verizon, eBay, PayPal. Why did such big companies decide to open offices in Chennai?! Simply because is the biggest startup incubator in India, and probably the place where most of the local professionals are attracted to. 

Of course, Chennai is far behind Mumbai; New Delhi, and Bengaluru when it comes to profit, but this is because most of the tech and IT businesses start in Chennai, but continue to grow and develop in Bengaluru, Mumbai, and other metropolitan cities.

Chennai is also a place where you can find plenty of SaaS companies - around 600, which engage in the system around 15,000 workers and has a yearly revenue of $1 billion USD, out of which $500 million were from funding only. 

The transformation of Chennai is more surprising since it was for a very long time a manufacturing center, also called by many the Detroit of India. And the effort for the digital transformation of Chennai only was huge, but it was worth it. 

According to data from Venture Intelligence, Chennai has become India’s fourth most active startup ecosystem, ahead of Hyderabad and Pune, and above all the city area is cheaper than other startup and tech hubs from India. But the wages are also lower - according to Glassdoor, the average yearly wage of a developer in Chennai is $7000+ USD, several times lower than Bengaluru for example. 

In case you are interested in working with IT companies based in Chennai, it’s good to know that you can choose out of 4000+ professional teams the one that suits you more, and here on TechBehemoths you can find the best of them

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.