There are 7 Companies in Bremen
that provide Brand strategy Services!

Bremen is one of Germany’s most developed cities and regions. Even though its main focus is not on the digital industry and IT centers, many companies and startups from this field choose to open an office there and continue their activity. The main reason may be the well-developed business environment and good IT infrastructure, alongside fair rent prices. 

While Bremen focused on industrialization, it also has a technological park that gathers over 550 companies from different fields working on improving the digitalization of other vital sectors. The numbers are low compared to other cities, but for its size, it looks impressive. Over 10K employees and, 19K students are working continuously in the technological park and provide digital and scientific solutions to modern challenges that the city and the country are facing. In the future, the technological park could expand and become one of the biggest in the country. 

In addition, local IT and software companies are also contributing to the city’s digitalization and evolution by hiring an increasing number of students and young professionals in the field of ICT. In some places, Bremen can be compared to Leipzig when it comes to IT specialization. Bremen is also considered one of the most creative cities that focuses on innovation projects, making the city a promising place for startups, accelerators, and incubator programs. The University of Bremen is one of the most prominent incubators and accelerators in the region, helping businesses to tackle development challenges and take advantage of local and national facilities for SMEs. 

According to Glassdoor, the average salary of a software engineer in Bremen is around 51K Euros, which is even higher than Leipzig. This means that software companies in Bremen are ready to pay for good skills and talented developers for their work. On the other hand, this also means that the prices for IT projects are above the EU average. 

Overall, Bremen is a good place for companies to relocate or open offices. At the same time is a city not to miss for business owners seeking professional digital services. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.