There are 15 Companies in Barcelona
that provide Brand strategy Services!

Barcelona is one of the leading tech centers for entrepreneurship and innovation in Europe and probably the wealthiest city in Spain. During the last 5 years, the city was recognized as the 5th biggest startup hub in Europe after London, Paris, Berlin, and Stockholm. Young IT professionals like Barcelona for high life quality and relatively low rent prices.

In 2018, Barcelona was the second city with the highest number of IT professionals among all European cities - 72.500. In 2021, the number considerably increased, but not only in Barcelona, and the city probably is still in the top 5.

Overall, Barcelona has attracted more than 150 IT companies and investors, drawing the attention of other tech behemoths and also young professionals located regionally. In addition to this, Barcelona has also a generous number of startup programs, incubators, accelerator programs, and partnerships.  101 startups, 2 Digit Growth, Barcelona International Business Accelerator, IQS Tech Factory, or Incubame are only a few names from these categories.  Among tech giants, Amazon, Airbnb, and WeWork have offices in the city - which again confirms the important role Barcelona has in the European digital economy. 

When it comes to average wages in IT, Barcelona professionals get $41K/year which is satisfactory taking into account living expenses in the city. However, compared to Madrid, where on average IT professionals get $57K/year, Barcelona is 30% behind.

Overall, Barcelona is one of Europe’s most developed cities and a leading tech hub with high potential to attract more investors, professionals, and IT companies. Other advantages we didn’t mention are a mild climate, dynamic lifestyle, and a healthy business environment - things that are already expected from a top tech hub in Europe.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.