There are 4 Companies in Kenya
that provide Survey Related Services!

Kenya’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Kenya’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.

Why you should work with Kenyan IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Kenyan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Kenya could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Kenyan IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Kenya. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Kenyan population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Kenyan market. A key differentiating feature here will be how well the service adapted to the Kenyan market.

How reliable are Kenyan-based IT companies?

Considered to be one of the biggest African IT hubs, Kenyan web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Kenyan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How Kenyan IT industry relate to the neighboring countries?

Kenya is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Kenya’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Kenyan economy

Surveys involve collecting data from a target audience by asking questions on a concrete topic. Surveys are aimed for a variety of purposes such as market research and customer satisfaction.

Collected data are used to identify potential customers, their needs, and preferences, as well as define and develop marketing strategies, and evaluate brand awareness.

According to recent studies, the global market research industry is expected to reach $90 billion by 2025. Also, it was found that surveys are the most popular method of market research, accounting for 42% of all market research.

There are a variety of ways to conduct surveys. Here are a few of them:

• Online surveys

• Phone surveys

• Mail surveys

• In-person surveys

The method you will opt for depends on the specific needs of your market research project.

Surveys can be used by businesses of all sizes, from small startups to large corporations. They can also be used by government agencies, non-profit organizations, and educational institutions.

As usually surveys are conducted by 

1. Market research companies/marketing consultants 

2. Businesses themselves

If you prefer the first option, you may query how to choose the right survey provider. 

There are a few things to keep in mind the company’s:

• Experience and expertise in market research

• Track record of success

• Methodology and approach to market research

• Communication style

• Cost

There are more than 299 companies that provide survey services on the TechBehemoths platform, that are happy to help you measure customer satisfaction, brand awareness, and other marketing metrics your business needs. Just find the best one for you. 

• Use a filter, to select the company by locations, reviews, prices, and more

• Or, submit your project and our team will choose the right company for you.

Also, we invite you to discover TechBehemtoh's latest survey conducted in May 2023, which gathered responses from 2,542 IT companies across 57 countries and territories. Read more about Digital Marketing Channels and Tools and find out more about survey results.