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Surveys involve collecting data from a target audience by asking questions on a concrete topic. Surveys are aimed for a variety of purposes such as market research and customer satisfaction. Collected data are used to identify potential customers, their needs, and preferences, as well as define and develop marketing strategies, and evaluate brand awareness.

According to recent studies, the global market research industry is expected to reach $90 billion by 2025. Also, it was found that surveys are the most popular method of market research, accounting for 42% of all market research.
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That's a hell of a search to do now. Why not using the smart filters above? Last updated in: July, 2025

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What is Surveys and what are its benefits for your projects?

Surveys involve collecting data from a target audience by asking questions on a concrete topic. Surveys are aimed for a variety of purposes such as market research and customer satisfaction.

Collected data are used to identify potential customers, their needs, and preferences, as well as define and develop marketing strategies, and evaluate brand awareness.

According to recent studies, the global market research industry is expected to reach $90 billion by 2025. Also, it was found that surveys are the most popular method of market research, accounting for 42% of all market research.

There are a variety of ways to conduct surveys. Here are a few of them:

  • Online surveys

  • Phone surveys

  • Mail surveys

  • In-person surveys

The method you will opt for depends on the specific needs of your market research project.

Surveys can be used by businesses of all sizes, from small startups to large corporations. They can also be used by government agencies, non-profit organizations, and educational institutions.

As usually surveys are conducted by 

  1. Market research companies/marketing consultants 

  2. Businesses themselves

If you prefer the first option, you may query how to choose the right survey provider. 

There are a few things to keep in mind the company’s:

  • Experience and expertise in market research

  • Track record of success

  • Methodology and approach to market research

  • Communication style

  • Cost

There are more than 299 companies that provide survey services on the TechBehemoths platform, that are happy to help you measure customer satisfaction, brand awareness, and other marketing metrics your business needs. Just find the best one for you. 

  • Use a filter, to select the company by locations, reviews, prices, and more

  • Or, submit your project and our team will choose the right company for you.

Also, we invite you to discover TechBehemtoh's latest survey conducted in May 2023, which gathered responses from 2,542 IT companies across 57 countries and territories. Read more about Digital Marketing Channels and Tools and find out more about survey results.