There are 1 Companies in Malaysia
that provide Native Advertising Services!

Malaysia is strategically situated with easy accessibility to other countries and has a robust infrastructure and economic stability. ICT has been identified as the key growth sector in the country that grows at an Annual Average Growth Rate (AAGR) of 9.0% over a period of 7 years. The ICT sector is one of the most productive in Malaysia, and besides boosting digital transformation, it is contributing about 13.8% to the total GDP.

Malaysia has always been a popular destination for U.S. ICT companies for their global market expansion. Some of the significant U.S. companies that are well-established in Malaysia are IBM, HP, Intel, Google, Amazon, and many others. Malaysia has a holistic digital ecosystem and a complete ICT support system for U.S. businesses.

At the same time, according to Markus Monnikendam from Lizard Global, a leading IT company from Malaysia, we can say that following a stronger-than-expected rebound of 7.8 percent last year, the Central Bank of Malaysia projects economic growth of between 4% and 5% in 2023, which will help Malaysia avoid a recession. The recovery is widespread across industries and businesses. Since the reopening of international borders, recovery has become more established. Businesses of all sizes and in all industries saw an increase in sales as compared to the same period before the pandemic. But when it comes to sales growth, big businesses continue to dominate.

Why You Should Work With Malaysian IT Companies

Malaysia is a great outsourcing opportunity for foreign companies, but it hosts numerous tech giants, which have educated the local digital community to implement those needed changes in business culture, project management, and prepared the skilled workforce in the IT industry. 

For this reason, companies from Malaysia are more visible and considered a regional force in the IT industry, making good competition for Indonesia, the Philippines, and even India.

In addition to this, Markus Monnikendam, the Commercial Director Global of Lizard Global, mentions that in the upcoming years, Malaysia's growth will be centered on technology. Malaysia's much-awaited adoption of 5G technology is anticipated to have a substantial positive impact on the labor market because it will enhance the development of the web and generate an estimated 39,000 value-added jobs. 

Why Outsource Software Development to Malaysia?

Malaysia is an attractive outsourcing destination known for offshoring services in software development and BPO. It has a rapidly growing tech industry with thriving tech hubs, boasting a vibrant startup ecosystem, innovation centers, and accelerators. Various factors make Malaysia more appealing as an outsourcing location, including supportive government policies, the presence of tech cities, and high-quality education. Additionally, talented tech experts, high English proficiency, cost-effectiveness, and ease of doing business in Malaysia raise Malaysia’s position as a perfect destination for software development outsourcing. 

What to Pay Attention to When Working With Malaysian IT Companies

Since it is expected that Malaysia will reach a digitalization level of 21% by 2025, local IT companies are struggling to invest in the training and education of young developers and designers that would bring potential growth to the Malaysian IT sector. However, following the current trends, Malaysian IT companies have a high chance of growing and providing higher-quality digital services. 

Also, the layoffs in the IT industry. Markus Monnikendam from Lizard Global states that recent layoffs at IT firms show that even the biggest businesses can make misjudgments when attempting to strike a balance between staff planning and profitability.

How Reliable Are Malaysian IT Companies

On a regional background known for outsourcing destinations for international IT companies, Malaysian web and software agencies have a continuously improving position in terms of reliability. Both local demands for digital products and international opportunities gave Malaysian IT companies enough chances to reveal their potential and increase the trust level of clients. 

How Does the Malaysian IT Industry Relate to the Neighboring Countries?

The tech evolution in the past 5 years has managed to create a competitive environment in the region, where each step towards evolution is considered an advantage. The Malaysian IT industry relies heavily on tech giants' investments that would to manage, keep, and educate young professionals. Nonetheless, the recent tax-friendly policies implemented by the Malaysian government managed to develop the IT industry and infrastructure, but it is still behind Indonesia and India.

How is the Business Climate for Opening a New IT Company as a Local Entrepreneur in Malaysia?

According to Ezra Tan from VeecoTech Web & Ecommerce Sdn Bhd, a local IT company from Malaysia, the demand is higher than the supply. However, IT talent is minimal, and companies are competing aggressively to recruit talent, which is one of the main struggles for new IT companies that have to compete with bigger market players. This means that when opening an IT company in Malaysia, the entrepreneur should first look for skilled professionals due to high competitiveness, and only later be concerned about incoming projects. 

Moreover, Markus Monnikendam states that Malaysia, a developing nation, has been attempting to diversify its economy to reduce its reliance on natural resources and move towards a more knowledge-based economy. Kuala Lumpur (KL) is ranked as the third best startup ecosystem in Southeast Asia, behind Singapore and Jakarta, in Startup Genome's 2020 Global Startup Ecosystem Report. With startups in numerous industries, Malaysia has a broad startup environment. However, e-commerce, fintech, and healthcare are the most promising industries.

How do Governmental Institutions Encourage the Development of the IT Sector?

Erza Tan also states that there are multiple grants that are being rolled out to encourage businesses to be more innovative and to assist small businesses to digitalize their businesses with special tax rebates as well. Some of these grants can be found at MDEC, or get more information about them on HSBC.

Also, according to the Commercial Director Global of Lizard Global, Markus Monnikendam, the Malaysian government created the MyDIGITAL program as part of the Malaysia Economy Digital Economy Blueprint to promote this broad-based ambition, embracing a national digital transformation. The government has goals to make Malaysia a high-income, digitally-driven nation and a regional leader in the digital economy by 2030, and this program is a part of those plans. Malaysia aims to strengthen its position as a regional data hub through the government's Cloud First plan under the MyDIGITAL framework, embracing investment in data centers.

Industry 4.0 represents a shift in the global economy of Malaysia, driven by technologies like AI, IoT, robotics, and big data analytics. It helps improve efficiency and competitiveness and is adopted by different countries, including Germany, the US, and China. Malaysia is leveraging Industry 4.0 to optimize its manufacturing industry, attract foreign investments, and foster tech innovations. 

Kuala Lumpur & Penang - the Best Cities for IT Businesses, Locals Say

When asked about the best two places for IT businesses in Malaysia, Erza mentioned that Kuala Lumpur would be the best city for IT companies, as it has the best balance of having a bigger pool of talent and a bigger opportunity to do business with a wide range of local and MNC companies there. The next location would be Penang. A growing hub and one of the biggest contributors to the country's revenue.

But the list goes on, as Markus Monnikendam from Lizard Global places in the lists two other locations at the top of doing IT business in Malaysia: Cyberjaya and Iskandar Puteri.

• Cyberjaya -  With 144,000 innovators and creators, 400 MSC-status organizations, including multinational corporations (MNCs), and more than 40 government offices and centers, the city is currently regarded as Malaysia's technological hub. It essentially acts as the foundation for successful technology companies and businesses.
• Iskandar Puteri - It is now a center for cutting-edge digital innovations. Iskandar NEXT, one of its initiatives, aims to create and deploy Fourth Industrial Revolution (4IR) technological ecosystems. The Blockchain Village at Medini (BVAM) and the Drone and Robotics Zone (DRZ) Iskandar, Malaysia's first drone and robotics hub, were both made possible as a result.

Is the Malaysian Talent Poll IT-driven?

The short answer - yes. The long answer, however, has a more detailed explanation. According to Lizard Global, when local talents move employers in 2023, local talent anticipates earning an increase of 20% to 30% in pay. Less than 20% salary increases will probably make it difficult for businesses to recruit top employees. Other financial perks, such as fuel or transportation allowances, food subsidies, and flexible yearly leave, are particularly effective for attracting talent while improving the entire employee experience. However, if there is one perk that we are aware of that employees value most, it is flexible scheduling. 

This article was created together with prominent figures and professionals coming from reputable Malaysian IT Companies. Special credits: Erza Tan and Markus Monnikendam.

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.