There are 1 Companies in the Philippines
that provide Native Advertising Services!

The Philippines is gaining traction in terms of providing outsourcing services not only for customer support but also for outsourcing tech services to different foreign businesses. What's promising about the Philippine IT industry is that it's still growing despite the economical and legislation challenges the country faces. 

According to salary explorer, the average salary in the web industry in the Philippines is estimated to be around 750 USD/mo, making the country one of the cheapest IT service providers in the region. Due to this factor, the Philippines is considered to be a good outsourcing opportunity for many international web agencies and IT companies. 

Why you should work with Philippines IT companies

Most of the Philippines’ web agencies and IT companies provide services for a significantly lower price than you can find in any other country in the region. Another reason why Philippines IT companies are attractive is the local talent pool. Based on a report of the Philippine Statistics Department, in 2019 there were more than 175K professionals working for 5300 IT companies in the country, which ensures a high productivity rate and helps small IT companies transform into medium and large competitors that ultimately reach global market. 

What to be aware of when working with Philippine IT companies

The good production rate of IT companies from the Philippines are balanced by sub developed business culture, and lack of global-level IT specialists in most of the companies. The contrast becomes higher with an underdeveloped IT education system in the country which makes the Philippines companies to lower the price rate below the ASEAN average. 

How reliable are Philippines IT companies

Considering the latest evolution of the IT sector in the country and the increasing number of foreign companies investing in the digital sector, Philippine companies have improved their reputation on the world level by implementing the minimum standards required by potential foreign clients according to Rappler. 

With all these, not many IT companies managed to exit the internal IT market and create a well-known name on a global level. This is why, Tech Behemoths recommends taking a closer look when selecting a potential partner for web, software, and mobile projects from the Philippines, but as well as from any other country. 

How Philippines IT industry relates to the neighboring countries

With a lot of competitors in the region, like China, Japan, Singapore, and Indonesia, the Philippines still need to progress to reach a quality competitive level in the region. On the other hand, cheap prices for web & IT products and services attract small and medium businesses to invest and cooperate with Philippine-based IT companies. 

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.