There are 1 Companies in Vietnam
that provide Native Advertising Services!

As Vietnam moves from low-tech manufacturing to a service-oriented economy, the country’s information technology (IT) market is increasingly gaining traction, giving competition to IT firms in China and India. This has partly been encouraged by the growth of Vietnam as a regional market for domestic enterprises and global technology vendors.

Why you should work with Vietnamese IT companies

Local software producers mostly provide their products to government and small and medium-sized enterprises, while larger Vietnamese companies generally look to multinationals for software. As internet infrastructure starts to improve, more demand for areas such as software as a service (or, on-demand software) and other cloud-computing services should pick up. 

What you should pay attention to when working with Vietnamese IT companies

The underdeveloped IT sector and infrastructure, as well as a relatively low level of education in IT, make Vietnamese companies less attractive to foreign customers. Additionally, IT companies and web agencies from Vietnam face systemic problems with cybersecurity, piracy rate and efficient communication among others.  

Cybersecurity is a particular vulnerability for Vietnam, and one of the most notable cases happened in 2016, when an alleged Chinese hacker group, 137CN, carrying out a number of cyberattacks on Vietnam’s airports as well as the official website of the national flag carrier Vietnam Airlines in which the airline’s customer database was stolen and made public on the internet.

In 2019 there were a total of 31,500 security incidents in the country, according to the Vietnam Computer Emergency Response Team. In the first half of 2020 alone the number of incidents was 4.4 times higher compared with a year earlier. 

How reliable are Vietnam based IT companies 

Under the strongly growing digital economy, major opportunities are opening for investors, especially those who want to provide products and services based on new technologies. Combining this and the cheap market price, Investors rely on Vietnamese IT companies to provide the needed digital services. 

But the situation is different in the regional market, where potential clients have a wide range of countries and companies were to choose from for their web or software projects. 

How does the Vietnamese IT industry relate to the neighboring countries

IT outsourcing services generate around $3bn a year, according to Vinasa. However, Vietnam is still a boutique market when it comes to outsourcing and lags behind its regional peers such as India and the Philippines, which earned $98bn and $21.3bn, respectively, from providing IT services. 

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.