There are 6 Companies in Slovakia
that provide Email Marketing Services!

Slovakia's ICT sector is dynamically expanding, especially in relation to telecommunication, computer programming, and internet information services, which is why Slovakia is an outstanding destination for setting up ICT businesses.

The ICT sector contributes 4.6% to Slovakia's GDP and has significant potential for growth. Due to a favorable combination of business advantages, Slovakia has become an attractive destination for ICT investors. Slovakia belongs to the top 3 countries with the lowest reported online security incidents.

Among the number of globally well-known products, the most successful were presented by brands ESET, Resco, Soitron, Pixel Federation, and Sli.do or Innovatrics.

Why You Should Work With Slovakian IT Companies

One of the biggest advantages Slovakian IT companies have is a qualified IT workforce. The Slovak labor force is perceived by foreign investors as educated, motivated, adaptable to culturally different management styles, with great multilingual competencies, and a very positive attitude to work habits. 

In addition, 80% of Slovaks speak at least one other language than their mother tongue. Multilingualism is also praised among the young generation. Students learn at least one foreign language already at primary school and pursue these studies at higher levels. 

The most common foreign languages taught in Slovakian secondary schools are as follows: English, German, Russian, and Spanish. For this reason. Working with Slovakian companies is easier, at least from language and cultural perspectives. 

Prices are another reason why Slovakian IT companies and software agencies are attractive on the international market. This, of course, refers to average wages, but still, it makes a good deal for quality per price. Although salaries in the ICT sector are above the Slovak average, in comparison with the rest of the Western EU countries, they remain significantly lower and are still competitive in the CEE region.

What You Should Be Aware of When Working With Slovakian IT Companies

The majority of IT services in Slovakia are provided by outsourcing centers and software houses. From the perspective of IT customers, the largest share of the segment is represented by the public sector. 

This still makes Slovakia a BPO country, where most of the IT companies provide services for the external market. The lack of clients from the international market creates difficulties for local IT companies to get known abroad. 

How Reliable Are Slovakian IT Companies

Slovakian IT companies are at an early stage of creating their reputation on the global market. Since not so many IT companies located in  Slovakia managed to highlight their performance, it is challenging to relate to how reliable they are. But taking into account that in the XXI century all companies have a chance to create a name for themselves, most probably Slovakian IT companies will manage to break the ice, and why not - make their country an important regional IT hub. 

How Well Does the Slovakian IT Industry Relate to the Neighboring Countries?

In the regional background, the Slovakian IT industry is neither a shiny country nor an underdeveloped IT environment. But it is one of the promising destinations for international clients and foreign companies ready to invest or work with Slovakian IT companies, and bring the entire region closer to what the Western European IT industry is. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.