There are 7 Companies in Norway
that provide Email Marketing Services!

The crisis has bred opportunity for Norway over the past decade. After global economic and oil slumps threatened the Nordic country’s most traditional industries, a burgeoning digital startup ecosystem has developed, offering more than just a silver lining.

Although not a direct consequence of those crises, Norway’s tech startup scene was accelerated by them, especially the international oil crisis, which saw a sector on which the country had depended for so many years come under new and unfamiliar pressures.

However, far from causing Norway to fold under the pressure, the oil crisis served as a positive link between the country’s former industrial landscape and its current tech-driven agility.

Why Work With Norwegian IT Companies

An influx of digital efficiency tools, big data optimization, and machine learning technologies took place, and from that oil-centered genesis, those same digital aids began to branch out into other areas of the Norwegian economy.

IT companies from Norway not only managed to redirect their main directions but also continue to support the national economy by developing tools that digitalize other industries inside the country. Not a surprise, though, Norway has always been up to date with the latest technologies and digital trends, which allows local companies to provide efficient services for export to various clients from across the globe. 

What You Should Be Aware of When Working With Norwegian IT Companies

The only thing that may stop you from contracting a Norwegian company to take care of your digital product or provide web and app services is the pricing. Like in all Nordic countries, they differ, sometimes a lot, from what you may find in the traditional Western European market. 

Even though not an EU member state, Norwegian IT companies and web agencies have access to the free EU market, which allows them to compete with the rest of the countries in terms of IT services

How Reliable Are Norwegian IT Companies

The Nordic business environment is healthy and steady, ready to be a challenge to the US, UK, Germany, France, and the list can continue. Unlike other European countries, Norwegian IT companies sell their services at higher rates and make them acknowledge the importance of the entire business process and investments made by the clients. 

How Does the Norwegian IT Sector Relate to the Neighboring Countries?

Having Sweden as the only land neighbor, and thus the only real competitor in the region, the Norwegian IT sector is well-set to change the game in the Nordic region. Tech companies from Norway compete in innovation, time management, digital marketing, and e-business with the Swedish ones, making the entire industry progress at even faster rates. 

Norway is a potential leading tech hub in the northern European region. And once the economic priorities select the tech industry as one of the most important, it should be a matter of time until the country reaches the Swedish rate, and probably surpasses it.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.