There are 1 Companies in Montenegro
that provide Email Marketing Services!

The IT sector is the fastest-growing sector of the republic’s economy. Hardware is the largest segment, with 55% percent, the ICT market in Montenegro is the second-largest segment with 30% and software represents 15% of the ICT market.

Some of the advantages of Montenegro are the skilled and low-cost workers with high English skills and ICT-related education, good infrastructure, and low taxes for corporations. The sector has constant growth, and it supplies other countries with well-educated IT professionals. 

Also, according to Statista, Montenegro’s IT outsourcing industry is expected to grow significantly in the coming years, reaching $19.14 million by 2025. In addition, an annual GACR for 2025-2030 of more than 7% is predicted. The average Spend per Employee in the market of IT outsourcing grew to $66.16 in 2025, underlining an increased amount of resources for each employee in this field.

Why Should Somebody Work With Montenegro Companies?

There are many reasons to work with Montenegro companies, from the highly qualified professionals, the low salaries with software engineers median salary being 917 - 3K€ a month with 1 to 2 years of experience, the low taxes for companies, to the constant growth of the industry and being near the European Union.

These are some of the advantages of working with Montenegro’s companies: the low cost while still being a country near the EU, also the transit is easy with Montenegro because of the advantage of having a Schengen Visa, and no need to have a national entry visa, which makes business easier.

There’s a good cost-safety relation with outsourcing IT projects to this country, which is why there are companies in over 37 countries, including Europe, North America, Asia, Australia, the Middle East, and the Scandinavian countries. There are also a good number of international companies, such as Switzerland, Sweden, France, the UK, and Malta, that are developing IT products in Montenegro for other markets and providing cheaper costs to multinational IT companies. 

What Somebody Should Be Aware of When Working With IT Companies From Montenegro

The first thing you have to be aware of is that Montenegro is not in the European Union, so there may be different rules and laws, and of course, you are not under the protection of any EU Agreements or laws. This also applies to some international agreements. It is important to say that Montenegro is generally safe, but there are a few things to take into account. If you plan to have a meeting, there’s a risk of natural disasters. Unfortunately, the country has a geographical location that makes earthquakes, floods, torrents, and droughts pretty common. In addition to this, organized criminal groups are active, particularly in the northern areas at the border with Kosovo, but shooting incidents can also happen in Skopje, which is the capital of the country. Also, gunfire can be heard as part of a celebration.

In other aspects, fake company scams can occur, but they are not too common. The safety is compromised in some parts of the region, but while working with this industry as outsourcing services, there are no more risks than in other countries in the region. It is important to find companies with proven experience. There are a lot of big companies that work as usual from other countries in the region without any noticeable incidents. Be sure that the company follows international best practices and everything is according to the law.

How Reliable Are IT Companies From Montenegro?

With the fast growth of the IT industry in the country, scams grow too, but generally speaking, Montenegrin companies are certainly reliable. Some laws can help with this. Some of the industry-specific laws are the following:

• Agreement between Montenegro and the EU for the “Horizon 2020” program.
• Law of Copyrights.
• Methodology for Assessing the Value of Information Technology.

The ICT industry is really an important piece of the general economic situation of the country, even if it’s not its main driver. Also, Montenegro is ranked #51 on the Mobile SpeedTest Global Index. And for desktop, mobile, and tablet median speed was 175.18Mbps download and 48.38Mbps upload speed.

How Does the IT Industry in Montenegro Relate to the Neighboring Regions/Countries?

In relation to this, we will analyze the IT industry in Montenegro, Kosovo, and other countries.

Montenegro has a very young working population, with 69% of the population of employees being between 25 to 29 years old. Their major market to export to is Italy, with 15.4% of IT services. Also, this country has the lowest corporate tax rate for those companies whose activity is software development, and the country has a very strong entrepreneurial potential, while the government continues to boost laws and strategies to help with this.

The ICT sector in Kosovo has a positive trade balance, where 78% of the companies export services, being 23% to Switzerland and 19% to Germany. Also, the government works with laws and opportunities to offer strong learning in IT and English skills.

Bulgaria is a very attractive country for IT and business production outsources, with its software development outsourcing sector rising significantly to $900 million and the expansion of the ICT industry by 300% valued at 2.5 billion euros. We can also see its good development, as in 2024 it was ranked 38th by the Global Innovation Index.

After bad performances from 2014 to 2016, Greece has stabilized the IT sector and, from 2017, started to show slow but steady growth. In 2025, the software market is expected to reach $446.9 million, with the dominant segment Enterprise Software with a market value of $189.02 million the same year, according to Statista. Their internet connection is up to standards, having a solid 4G network and ranked the 32nd globally with a download speed of equal to 123.93 Mbps and an upload 16.29 Mbps.

We also need to have a look at Romania’s industry to finish this section. This country has particularly well-qualified management and technical workers; the current trends in outsourcing in Eastern Europe have allowed Romanian IT service providers to establish themselves in a high position when compared with other European competitors. This country is the 6th in the world, regarding IT certified specialists per capita, ahead of Germany, the UK, and Canada, because of their multilingual and technical skills.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.