There are 3 Companies in Macedonia
that provide Email Marketing Services!

With a population of almost 2 million people, Macedonia has a rapidly growing IT sector thanks to its skilled workforce, support from the government, and competitive costs. According to Statista, the market’s revenue is projected to reach $125.42 million by 2025, and approximately $160.1 million by 2030. The tech sector in North Macedonia prioritizes Software Development and Outsourcing.

This country has one of the fastest internet connections, with an average broadband speed of approximately 98 Mbps, ranking among Europe's best performers. It also has a total 4G coverage nationwide and widespread early 5G availability, enhancing real-time collaboration. Macedonia’s tech environment is thriving thanks to investments in telecom, government initiatives, and private sector upgrades.

North Macedonia has more than 15,000 professionals locally, and that number is constantly growing. Here are included Software Engineers, QA testers, Cybersecurity experts, Back-office support professionals, and Data Analysts. These profiles are in high demand in many European companies. Additional factors that cause the IT market’s development include a tech-centered education, language and cultural compatibility, and affordable prices.  

What Are the Perks of Working With a Company From Macedonia?

North Macedonia is a desired country for tech collaboration by European Founders and Customer Experience leaders. Among the benefits of working with tech firms from Macedonia, the highly educated workforce is crucial for the tech sector’s evolution. Due to the country’s focus on STEM education, many professionals hold degrees in fields like IT and engineering. The talent pool here benefits from 13 to 15 years of English-medium education under the Cambridge system.

Another perk is the lower costs of working with regional tech firms compared to those in Western Europe. In cities like Skopje and Bitola, it is possible to save 40%-70% of the labor costs. Its favorable tax regime offers an attractive tax package including a flat 10% Corporate Income Tax (Profit Tax), which is one of the lowest in Europe. Additionally, Macedonia offers scalability for building global teams and room to grow. There is also less competition for hiring talent than in other outsourcing destinations. 

More benefits include the country’s strategic location, time zone alignment with Central European Time, and EU compliance, as North Macedonia is an EU candidate. 

What You Should Be Aware of When Working With Macedonian-based Tech Companies?

When considering working with tech companies from Macedonia is important to acknowledge not only the benefits it can bring to your project but also the possible issues. One of them is the weak rule of law and corruption, especially in the private sector. Companies can face problems regarding complex bureaucracy and a lack of enforcement of laws regarding data protection. Also, local IT firms struggle with access to financing because non-banking financial services are largely underdeveloped. 

Are North Macedonian IT Companies Reliable?

North Macedonian IT firms can be considered reliable thanks to their robust tech abilities, high English proficiency, and cost-effectiveness. The high concentration of motivated tech professionals is constantly increasing due to the annual steady flow of graduates. Also, because the country is an EU candidate, it seeks to follow international standards regarding data safety and legal predictability. This country also has a favorable business climate, driven by government support and innovation hubs, making it a top destination for outsourcing IT services such as Software Development, Cybersecurity, and Back-Office Support.

How is Macedonia’s IT industry Related to Neighboring Countries?

Macedonia’s relationship with the neighboring regions is characterized by competition for investments and regional integration efforts. It has lower costs for hiring tech talent than other regions in Western Europe. North Macedonia competes with Serbia and emerging markets like Albania and Montenegro for IT services. Countries like Germany, Greece, and Austria are major sources of Foreign Direct Investment (FDI). 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.