There are 13 Companies in Hungary
that provide Email Marketing Services!

Hungary is an open economy where particular emphasis is placed on encouraging foreign direct investments. Partnership with potential investors is a national priority, special attention is paid to the needs of already existing companies, and to the further development of the business climate. 

Starting in 2010, Hungary has put a lot of effort into developing the IT sector. Some of the best steps in this direction are: 

• Tax modifications and incentive systems related to R&D activities
• Strategic partnership for local IT companies, as well as government projects
• A dual education system based on the tech industry’s needs
• Adjusted the economic climate to the latest requirements of Industry 4.0

In Hungary, the IT Services market is predicted to reach a revenue of $2.06 billion in 2025, according to Statista. For 2024, the revenue for the same industry was $1.97 billion, which confirms the steady ground the national IT industry stands on. Additionally, Hungarian IT companies have access to the vast EU digital market, which allows them to export services across Europe. 

The most popular IT services provided by Hungarian companies are Software development, Software engineering, and cybersecurity. However, in the last several years, local companies have also focused on app development and have worked on an increasing number of projects in the AR and VR branches. 

Why You Should Work With Hungarian IT Companies

Even though the digital market is dominated by foreign IT companies (66%), there are also local companies that are striving to provide cutting-edge technology services, which may compete in some places with US, German, and UK companies. For central Europe, this represents a big step ahead and provides cheaper alternatives to the same services for potential customers. 

In 2023, the value of Hungarian exported IT services reached 33,664 million euros or 20.9% of the entire export value of the country. The numbers are expected to grow significantly due to foreign direct investments in the sector, which also grew by 19% in the 2019-2020 Q1, and in 2024, Hungary attracted 10 million euros in FDI.

What You Should Pay Attention to When Working With Hungarian IT Companies

Hungarian IT companies are not the best-known on the international market, so far. However, their increased potential lately may lead to a market boom in the central European market, and many potential customers could turn their attention to this progressive alternative. But the main challenge the companies will possibly face is a lack of experience in working with big projects. In its turn, the lack of experience can lead to poor project management, late project delivery, or even poorly executed projects. 

How Reliable Are Hungarian IT Companies

Hungarian IT companies don’t have a reputation for providing services in IT, which can turn both into an advantage and a disadvantage for the companies. Depending on how well local IT companies will start performing on a larger scale, the reliability of companies will be appreciated. 

How Does the Hungarian IT Sector Relate to the Neighboring Countries

The V4 countries are working together in many areas, including in the IT sector. Companies from these countries benefit from facilities and easier access to national markets, but they also compete. 

In these regards, Hungary is the 2nd fastest-growing country in the IT sector in the group of 4, straight after Poland, which already took the lead with an advantage of 35%. 

Outside the V4 group, Romania and Ukraine are also countries that are direct competitors with the Hungarian IT sector. It is still uncertain whether Hungary, Ukraine, Poland, or Romania will become the largest Central European hub in the EU, and generally, in Europe. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.