There are 8 Companies in Albania
that provide Email Marketing Services!

IT is the fastest-growing sector of the republic’s economy. Hardware is the largest segment, with 55% percent, the ICT market in Albania is the second-largest segment with 30% and software represents 15% of the ICT market.

Some of the advantages of Albania are the skilled and low-cost workers with high English skills and ICT-related education, a good infrastructure, and low taxes for corporations. The sector has constant growth, and it supplies other countries with well-educated IT professionals. 

Also, Albania’s outsourcing industry is expected to reach $57,42 million in 2025, and today there are over 40,000 professionals in the ICT and BPO sector. Information technology sourcing (ITO) will continue to offer the majority of the employment in the industry.

Why Should Somebody Work With Albanian Companies?

There are many reasons to work with Albanian companies, from the highly qualified professionals, the low salaries, with software engineers' median salary being $1,260 - $2,508 a month with 1 to 2 years of experience, the low taxes for companies, to the constant growth of the industry, and being near the European Union.

These are some of the advantages of working with Albanian companies: the low cost while still being a country near the EU, also the transit is easy with Albania because of the advantage of having a Schengen Visa and no need to have a national entry visa, which makes business easier.

There’s a good cost-safety relation with outsourcing IT projects to this country, which is why there are companies in over 37 countries, including Europe, North America, Asia, Australia, the Middle East, and the Scandinavian countries. There are also a good number of international companies, such as Switzerland, Sweden, France, the UK, and Malta that are developing IT products in Albania for other markets and providing cheaper costs to multinational IT companies. 

What Somebody Should Be Aware of When Working With IT Companies From Albania.

The first thing you have to be aware of is that Albania is not in the European Union, so there may be different rules and laws, and of course, you are not under the protection of some EU Agreements or laws; this also applies to some international agreements. It is important to say that Albania is a generally speaking safe country, but there are a few things to take into account when working with IT companies. If you plan to have a meeting, there’s a high risk of natural disasters. Unfortunately, the country has some geographical features that make earthquakes, floods, torrents, and droughts something normal. In addition to this, some terrorist attacks have happened since the year 2000 (8). Organized criminal groups are active, particularly in the northern areas at the border with Kosovo, but shooting incidents can also happen in Skopje, which is the capital of the country. Also, gunfire can be heard as part of a celebration.

In other aspects, fake companies' scams can occur, but they are not too common. The safety is compromised in some parts of the region, but while working with this industry as outsourcing services, there are no more risks than in other countries in the region. It is important to find companies with proven experience. There are a lot of big companies that work as usual from other countries in the region without any noticeable incidents. Be sure that the company follows international best practices and everything is according to the law.

How Reliable Are IT Companies From Albania?

With the fast growth of the IT industry in the country, scams grow too, but generally speaking, Albanian companies are certainly reliable. Some laws can help with this, some of the industry-specific laws are the following:

• Agreement between Albania and the EU for the “Horizon 2020” program.
• Law of Copyrights.
• Methodology for Assessing the Value of Information Technology.

The ICT industry is really an important piece of the general economic situation of the country, even if it’s not its main driver. Also, Albania is ranked #41 on the Mobile SpeedTest Global Index 2025. And for desktop, mobile, and tablet median speed was 104.11Mbps download and 17.53Mbps upload speed.

How Does the IT Industry in Albania Relate to the Neighboring Regions/Countries?

In relation to this, we will analyze the IT industry in Albania, Kosovo, and other countries.

Albania has a very young working population, with 69% of the employees being between 25 and 29 years old. Their major market to export to is Italy, with 24% of IT services. Also, this country has the lowest corporate tax rate for those companies whose activity is software development, and the country has a very strong entrepreneurial potential, while the government continues to boost laws and strategies to help with this.

The ICT sector in Kosovo has a positive trade balance, where 78% of the companies export services, being 27% to Switzerland and 23% to Germany. Also, the government works with laws and opportunities to offer strong learning in IT and English skills.

Bulgaria is a very attractive country for IT and business production outsources, with its software development outsourcing sector rising significantly to $900 million and the expansion of the ICT industry by 300% valued at 2.5 billion euros. We can also see its good development, as in 2024 it was ranked 38th by the Global Innovation Index.

After bad performances from 2014 to 2016, Greece has stabilized the IT sector and, from 2017, started to show slow but steady growth. In 2025, the software market is expected to reach $446.9 million, with the dominant segment Enterprise Software with a market value of $189.02 million the same year, according to Statista. Their internet connection is up to standards, having a solid 4G network and ranked the 32nd globally with a download speed of equal to 123.93 Mbps and an upload 16.29 Mbps.

We also need to have a look at Romania’s industry to finish this section. This country has particularly well-qualified management and technical workers; the current trends in outsourcing in Eastern Europe have allowed Romanian IT service providers to establish themselves in a high position when compared with other European competitors. This country is the 6th in the world, regarding IT certified specialists per capita, ahead of Germany, the UK, and Canada, because of their multilingual and technical skills.

Albanian ICT in 2025

It's 2025 already, and Albania is still not an EU member state, which makes the country's ICT sector lose multiple opportunities for its tech industry. However, things don't look so bad after all - between 2021-2024, the EU is financing Albanian tech capabilities with more than 455 million euros. The funds will be used to power up the startup ecosystem and encourage tech entrepreneurship. So, with some funds and a lot of ambition, the Albanian tech industry has all the chances to shine on the European stage.

Conclusion

Albania is a good country in terms of IT industry development. You can find qualified professionals and companies with cheap prices for outsourcing services. The law and the taxes are also favorable, and there are a lot of companies from other countries that develop their companies and services in this country. It’s needed to be aware of some aspects that we already discussed in the relevant section, as it’s generally a safe country, there are some things you have to be aware of such as the possibility of natural disasters, scams or terrorist attacks, if you are trying to outsource your products or services to this country, the majority of these aspects will not affect you as you don’t have to be there, but be aware of the scams and always choose companies and professionals with proven experience to work with, and then you’ll be able to get all the benefits of outsourcing your services to this country and also helping them to boost their ICT industry.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.